The 2025 Carnival run barrels on with brand Hennessey determined to foster an indulgence in the spirit of the season.

Through specially crafted cocktails, using the signature limited edition Very Special (VS) blend, Hennessey recently showcased its readiness for the road at a special media launch on the rooftop of the 100 restaurant on Hope Road.

With soca hits permeating the evening air, courtesy of DJ Kurt Riley, special guests were given a taste of what Hennessey has in store for eager Carnival-goers.

The stage is set for what is guaranteed to be yet another scorching year of feting and, according to the world-renowned cognac brand, they could not pass up the opportunity to partner with the various soca bands.

“We’re super excited about our Carnival involvement this year. This is the first time I’m experiencing Carnival ever, and so for me this energy is new and I love every bit of it,” said Atina Samad, business development manager at Moët Hennessy.

“Hennessey revamped this Very Special blend because we realised that Carnival is such a huge part of the culture in the Caribbean and we wanted to recognise the movement in a tangible way,” she continued. “The Carnival limited edition Hennessey is a special blend and it will be a huge part of the selections revellers will have to sip on at the various events, especially on road march day.”

According to Hennessey premium cocktails are a staple for soca lovers chipping down the streets of Kingston and this season they’ll be serving up three premium mixes with the Very Special blend as the main ingredient.

“Hennessey has three cocktails for the season — the Hennessey Carnival Coco, the Hennessey Carnival Delight, and the Hennessey Carnival Vibe Check. We will be keeping patrons refreshed, energised and in a good mood all season,” said Brit’ni Riley, category manager at Select Brands. “Carnival and soca music is a huge part of the fabric of the Caribbean, and so it’s always good to know we can be a part of the culture. Hennessey as a brand has embedded itself in the culture and so we could not pass up the opportunity to be a part of the calendar of events again this year.”

— Shereita Grizzle