Jamaica Public Service Company (JPS) has launched its new corporate campaign aimed at showcasing the vital role electricity plays in the success of its customers.

The campaign, titled Shine On, features JPS Energy Ambassador Ding Dong and reggae singer Lila Ike, two influential entertainers who will help amplify the message of how reliable energy enables people and businesses to thrive.

“The Shine On campaign is a pivotal moment for JPS to reconnect with our customers and stakeholders in a powerful, meaningful way,” a company release quotes Director of Corporate Communications Winsome Callum.

“JPS is at the heart of Jamaica’s success, whether it’s powering homes, schools, hospitals, businesses, or the moments that matter most. This campaign will help us to show Jamaicans the work we have been doing so they can shine in the various areas of their lives,” Callum explained.

The company said that as part of this initiative it is reaffirming its commitment to continuous improvement, pointing out that over the past five years it has invested an average of $12 billion annually in infrastructure upgrades.

“In 2025, JPS will invest $17 billion to enhance grid reliability and improve service across the island,” the company stated.

“We’re not just keeping the lights on; we’re ensuring that our customers can experience a level of ease when doing business with us,” Callum said. “The upcoming opening of our new hub in Portmore, St Catherine, is testament to the fact that we are listening when our customers speak. Though usage of the MyJPS mobile app has increased, we understand that a small subset of our customer base still prefers a physical connection.”

Additionally, JPS has pledged its continued support for underserved communities with skills training, scholarships, and disaster relief efforts through its Community Renewal Team and the JPS Foundation.

Reshima Kelly Williams, brand marketing manager at JPS, shared her excitement about the campaign’s influencers.

“We are thrilled to have Ding Dong and Lila Ike join us in amplifying this important message. Both share values that resonate with JPS, and their passion, creativity, and community commitment make this collaboration a perfect fit,” the release quotes Kelly Williams.

The company said the Shine On campaign celebrates the ongoing work it does to improve the lives of Jamaicans and demonstrates how energy is a driving force in societal progress.

For more information, visit www.jpsco.com or follow @myjpsonline on social media.