Red Stripe’s Responsibility Now town hall delivered a bold, multisensory approach to an urgent national conversation regarding how parents can guide, not control, their children’s attitudes toward alcohol. Held under the theme ‘Guiding vs Controlling: Navigating Alcohol Conversations At Home’, the session formed part of the company’s Drink & Live Responsibly campaign. In a powerful departure from traditional formats, the town hall featured a theatrical performance by Pitchy Patchy, blending folklore with contemporary realities to illustrate real-life family dynamics. Supported by the PSOJ, The Art of Motivation Inc, Intelligent Multimedia Limited, and RISE Life Management Services, the event offered practical insights and sparked meaningful dialogue among parents, educators, and youth advocates. The town hall also served as a thoughtful close to Alcohol Awareness Month, reinforcing Red Stripe’s commitment to responsibility through innovation.

Business Social recaps moments from the event.