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Orba leverages SMART codes to accelerate AI rollout
St Michael William (left), CEO of Y Smart Data, shakes hands with Tajay Mohan (right), CEO of Orba Technology Holdings, after signing a MoU to collaborate on using SMART Codes for logistics and delivery during an official signing ceremony recently at the University of Technology, Jamaica’s Papine Campus.
Latest News, News
May 11, 2025

Orba leverages SMART codes to accelerate AI rollout

KINGSTON, Jamaica — Jamaican companies in the fast food delivery and cooking gas distribution sectors are now able to leverage artificial intelligence (AI) from a homegrown technology firm to accelerate customer engagement and streamline delivery services.

Orba Technology Holdings Limited has launched AI-powered platforms that allow customers to place fast food orders and gas delivery requests via WhatsApp. Instead of speaking with a human agent, customers interact with an AI system that manages the entire process, from order placement to payment and delivery, with full tracking and automation.

In a recently-signed Memorandum of Understanding (MoU) with Y Smart Data, Orba will integrate SMART Codes, a standardised addressing system for Jamaica that gives a geographic reference for each address in the country. The SMART Codes will enable delivery services to identify precise geolocations for addresses, even in rural areas, significantly improving accuracy and efficiency.

Orba is also expanding its global footprint, as it serves clients in the Caribbean to include the Bahamas, Trinidad and Tobago, Guyana as well as the United States and  Canada in North America, Europe, and Africa.

The company says it remains committed to building inclusive, future-ready solutions that ensure compliance and data protection, showcasing that Caribbean innovation can compete and lead on the world stage.

Tajay Mohan, CEO of the technology provider, states, “The future is AI which we see as a product to empower business and personal life.”

For 2025 and beyond, Mohan says that Orba will be deploying, at an accelerated pace, AI tools to improve business processes.

He said Orba is spearheading the region’s AI revolution by equipping corporations and small businesses with advanced automation tools.

Across industries including government, finance, e-commerce, transportation, education, tourism, and real estate, Orba’s AI systems are transforming how businesses operate, from sales and customer support to bookings, business intelligence, and process optimisation.

The company’s solutions integrate seamlessly with core systems and third-party platforms like POS software, QuickBooks, Google Suite, and Meta tools such as Facebook and WhatsApp.

Regional clients include powerhouse companies Proven Wealth; Sagicor Investment Cayman; Kingston Properties Reit; JN Fund Managers, which is part of the JN Group; and GK Capital, which is part of the GK Group.

Orba has also helped clients with background checks on team members they want to hire and is also capable of validating client documents in over 190 countries. It has helped clients, particularly banks and investment firms, to avoid being blacklisted or fined for compliance breaches.

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AI Orba Technology Holdings Limited SMART Cddes
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