KINGSTON, Jamaica — World-class athletes and pop culture powerhouses descended on the island for the shoot of the 2025 Sports Illustrated (SI) Swimsuit Issue, capturing the vibe, culture and rich history of the island.

The SI team, which was hosted by the Jamaica Tourist Board (JTB) featured an elite lineup of internationally recognised figures — from A-list entertainers to world-class athletes and pop culture powerhouses. Participating models included Alix Earle, Christen Harper, Denise Marie Bidot, Ming Lee Simmons, Nazanin Mandi, Nicole Williams English, Parris Goebel, Rayna Vallandingham, Roshumba Williams, and XANDRA.

“We’re honoured Sports Illustrated Swimsuit chose Jamaica as a location for its 2025 swimsuit issue,” said Minister of Tourism Edmund Bartlett. “This engagement supports our growth as one of the Caribbean’s leading vacation destinations, welcoming a record-breaking 4.2 million visitors last year and expecting five million visitors by end of 2025. Through the variety of content captured by the Sports Illustrated Swimsuit team, we hope even more travellers are enticed to visit our island— whether looking for adventure, romance, relaxation or a nature immersion.”

“We’re grateful to the Sports Illustrated Swimsuit team for capturing not only Jamaica’s iconic sun, sea and sand landscapes, but also the very essence of our island,” said Jamaica’s Director of Tourism, Donovan White. “We’re confident this campaign will draw the interest of even more travellers, and that we’ll be welcoming them to our shores in the near future.”

The models were photographed at Round Hill Hotel & Villas and Breathless Montego Bay Resort & Spa.

Earlier this year, the SI Swimsuit crew, production and talent visited various locations in Jamaica to capture content to be shared across editorial content on SI’s print and digital platforms, as well as social media channels, reaching more than 10 million consumers.