US-based organic food brand Cadia has entered the Jamaican market through an exclusive distribution deal with Organica Whole Foods, deepening the availability of clean-label grocery items in a niche but growing segment of the local retail space.

The deal, which makes Organica the sole distributor of Cadia products in Jamaica, includes a roll-out across the retailer’s two Kingston stores in Barbican and Upper Waterloo Road. It marks Cadia’s first formal step into the Caribbean, and one that leans on Organica’s curated, health-conscious customer base.

“We’re thrilled to welcome CADIA to Jamaica,” Abbi-Gaye Phillipps, founder and CEO of Organica, said in press statement. “This is a major step forward in our mission to make wellness simpler, more affordable, and more rooted in everyday living. CADIA’s quality and values align perfectly with what Organica stands for.”

Founded in 2010 and widely available across North America, Cadia is known for offering organic and non-GMO pantry staples like almond flour, gluten-free pastas, and maple syrup. But unlike mass-market brands, it’s distributed primarily through independent natural grocers — a model that aligns with Organica’s focus on smaller-scale, high-integrity retail.

Cadia’s entry comes at a time when Jamaican consumers are increasingly seeking alternatives to processed and ultra-processed foods, a shift that’s helping to fuel growth in the country’s wellness and organic segments.

Organica, which opened its second store in late 2024, says it has seen increased demand for dietary-specific products such as gluten-free items and plant-based goods. The company now carries over 7,000 products, including more than 2,000 tailored to specialised needs, positioning it as one of the few retailers with the capacity to support niche international partnerships.

For Cadia, the move signals a testing ground in the Caribbean with the support of a retail partner already embedded in the wellness space. While the roll-out begins with a select range of products, both companies say expansion is on the table.

“We’re starting with items we know have demand, the kinds of pantry basics that customers here already use, but now with better sourcing,” Phillipps said.

Last year the company launched its website and membership programme. Additionally, Organica has launched its loyalty programme and plans to introduce e-commerce options.