JAMAICA Auto Show 2025 organisers had pitched it as the biggest event of its kind on Jamaican shores to date. They easily hit that target, according to Mellissa Tulloch.

“I’m very proud of what the team accomplished. Our organising and execution partners iPrint, Mystique, and Starlight pulled together the biggest auto show Jamaica has ever seen, with resounding success. We achieved our goal, creating a unified platform for industry players and delivering a family friendly experience,” Tulloch, director of the show, told the
Jamaica Observer’s weekly Auto magazine.

Running over the weekend of May 10-11, the Jamaica Auto Show took over the National Arena and National Indoor Sports Centre sections of Independence Park in St Andrew. The event, the brainchild and marriage of Main Event Entertainment Group, Mystique Integrated, and the iPrint Group, brought together more than 70 exhibitors for the two days.

The location was divided into four set concourses that blended into each other for a smooth flow of consumer traffic. From the venue’s front to the rear, there was plenty for patrons to see and interact with as more than 25 of Jamaica’s established and new automotive brands displayed their wares.

“The event was well attended and family oriented,” Tulloch said.

On show were the latest sedans, SUVs, sports cars, and massive commercial machinery, backed up by more than 30 vendors in the automotive support industries.

People wishing to make deals could do so with the financial institutions on hand.

The burgeoning electric vehicle market was being heavily touted by charging infrastructure suppliers, and those wanting auto parts or automotive products had to only look over their shoulder. Beyond the new vehicles were classics, modern supercars, modified street machines, and race cars to gawk at. And if for many the interactive vendor booths weren’t enough, the constant giveaways and children’s fun zone area gave all ages something to do.

“The feedback was overwhelming industry support as seen by the number of exhibitors, the unique thrill and entertainment of concourse three with our car collectors, the family friendly activities in our fun zone, domestic and commercial vehicles. There was something for everyone to explore, dream, and drive,” said Tulloch.

According to one patron, JAS 2025 was the best car show the country has had in recent years, with all the major players well represented.

Dealer principals Tom Connor of Toyota Jamaica and Mark Dommisse of the ATL Automotive Group also lauded JAS 2025, with both pointing to the importance of such a car show to the future of the sector.

The frequency of the event is being worked on, according to Tulloch.

“Overall, our participating brands have expressed long-term plans to make the return of JAS bigger and better, with strong industry backing and vision for growth,” she said.

Jamaica Auto Show 2025 brings together the majority of automotive brands, available locally, under one roof for the first time in roughly a decade.(Photo: Rory Daley)