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How thoughtful feedback drives team success
Make it a practice to recognise effort, celebrate small wins, and express appreciation when people meet or exceed expectations.
Columns
Dr Jacqueline Coke-Lloyd  
June 6, 2025

How thoughtful feedback drives team success

In the modern workplace, feedback is no longer a one-way street. The old command-and-correct style of management has given way to a more thoughtful, people-centred approach; one in which the goal isn’t just performance, but also trust, growth, and long-term engagement.

For middle managers, this can be especially challenging. You’re often caught between senior leadership’s expectations and your team’s realities. You’re expected to drive results, but also maintain morale.

So, how do you give honest, constructive feedback without damaging the very relationships that keep your team functioning?

The answer lies in intention, timing, empathy, and follow-through.

 

THE PURPOSE BEHIND FEEDBACK

Feedback should never be about blame. When delivered well it communicates care, not criticism. At its best, feedback helps a team member see where they are, where they could go, and how to get there. It’s less about what someone did wrong and more about what they could do better with your support.

One of the biggest misconceptions about feedback is that it should only be given when something goes wrong. But employees also need to hear when they’re doing well. Regular, thoughtful reinforcement of positive behaviours makes developmental feedback easier to digest. It creates an environment of balance and psychological safety.

TIMING IS EVERYTHING

Delayed feedback loses its impact. If you wait until a quarterly review to bring up a concern from weeks ago you miss the opportunity to correct behaviour in real time. Worse, the person may not even remember the moment you’re referring to and you risk appearing petty or disconnected.

Timely feedback, on the other hand, is actionable. If someone interrupted a colleague during a Monday meeting, address it by Tuesday — not three weeks later. The event is fresh, emotions are manageable, and context is still clear.

 

BE SPECIFIC, NOT VAGUE

There’s a world of difference between, “You need to work on your attitude” and “In yesterday’s team huddle I noticed you responded curtly when asked about the client deadline.” The former feels like an attack; the latter is an observation.

Use behaviour-based language and describe the situation clearly. Focus on facts, not judgements. This helps your team member understand exactly what you’re referring to — and how they can change it.

A simple model that works well is SBI:

• Situation – what happened and when

• Behaviour – what the person did

• Impact – how it affected others or outcomes.

Example: During yesterday’s team meeting, Anthony spoke over Mark several times while he was sharing his update. This made it difficult for him to communicate clearly and disrupted the flow of discussion (impact).

This approach is objective, respectful, and constructive.

 

FEEDBACK AS A TWO-WAY CONVERSATION

Learn to avoid the trap of treating feedback like a performance verdict. Instead, think of it as a shared learning opportunity. Invite your team member(s) into the conversation by asking:

• How do you think that went?

• What challenges were you facing in that moment?

• Is there anything I can support you with moving forward?

When people feel heard, they’re more open to what you have to say. Feedback then becomes something you do with someone, not to them.

 

RECOGNISE THE GOOD, NOT JUST THE BAD

A feedback culture that focuses only on what’s wrong will slowly erode morale. Make it a practice to recognise effort, celebrate small wins, and express appreciation when people meet or exceed expectations. Recognition doesn’t need to be elaborate — a simple “I really appreciated the way you handled that client call” goes a long way.

When people feel seen for what they do right they’re more receptive when something needs to be corrected.

 

FOLLOW UP TO BUILD TRUST

Giving feedback once is only the beginning. If you genuinely want to see growth, check in afterward. Did the behaviour change? Is more support needed? Have you acknowledged the effort made since the conversation?

Following up shows that you’re not just interested in correction — you’re committed to development. It also reinforces accountability and keeps communication open.

FEEDBACK AS LEADERSHIP

In today’s evolving workplace, your ability to give feedback with clarity and compassion is one of the most important skills you can cultivate. When done right, feedback strengthens relationships, builds performance, and reinforces a culture of learning and resilience.

Middle managers who master the art of feedback are not just correcting errors, they’re building better teams.

So the next time you feel nervous about delivering tough feedback, remember this: When your intent is right, your words are clear, and your tone is respectful, you’re not risking your team — you’re helping them thrive.

 

Dr Jacqueline Coke-Lloyd is a transformational leader and managing director of MYM Group Limited. She is a people, organisational, and middle manager development professional, as well as founder of Young Entrepreneurs Association. Coke is a national productivity ambassador, speaker, author, and adjunct professor. Send comments to the Jamaica Observer or jackiecokelloyd@gmail.com.

Dr Jacqueline Coke-Lloyd

Dr Jacqueline Coke-Lloyd

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