Dancehall artistes are using social media platforms more and more to promote their music. Dancehall artiste Jah Single is one such artiste. He recently held a launch party for his new single, Who Yeahh, on TikTok.

The event took place on the live podcast show on TikTok called The Ralston Barrett Show.

The event featured performances from Jah Single and several guest acts, among them Jimi D, Andy Livingston, La-Teeze, Jahn’ll and Drezz Magni.

“I’ve been using [TikTok] for a while now to push my music. So, when my publicist suggested that I launch this single on his live I jumped on the idea and I am very happy with the results,” Jah Single said.

He continued: “The launch party… was an awesome event, and everyone present had a good time. The following days after the party I noticed a steady increase in my streaming numbers. I also got several new followers on TikTok and Instagram, and more likes on both platforms and on YouTube.”

The Manchester-born singjay, who is the grandnephew of legendary Jamaican music producer Henry “Junjo” Lawes, is confident that the song, which was co-produced by him and Stoner Music Group, will be a summer anthem.

“I believe fans are really going to vibe with this one. The track is packed with punchy flows, sharp wordplay, and bold ad libs — all laid over a rhythm that makes you want to move. It’s designed for dancing, energy, and enjoyment from start to finish.”

Jah Single is also working on several other projects, including a live performance EP and an EP consisting of acoustic versions of some of his previous releases, including In My Element, Mow Down, and Uber Boy.