King Yellowman teams with Something D’Lux for BOM BOM
Dancehall icon King Yellowman has teamed up with New York-based production duo Something D’Lux for a new single titled BOM BOM set for release on June 18.
Recorded at Kingston’s historic Harry J Studio, BOM BOM is raw and charismatic, built on an Akai MPC with Yellowman’s unmistakable voice leading the charge.
“No lie, the most fun we’ve ever had in the studio. Usually, as producers, we’re in the control room. But Yellow had us in the live room vibing with him, dancing and just bringing that energy,” Eitan Noyze of Something D’Lux told the Jamaica Observer’s Splash.
Yellowman will be at the Compound Jam Session in Kingston on June 17 ahead of the track’s release.
Something D’Lux is the creative partnership of Zach Staggers and Noyze, childhood friends and New York natives. Staggers, best known as the drummer/songwriter for acclaimed punk band The So So Glos, brings raw energy and rhythmic instinct, while Noyze, a seasoned producer/DJ/Engineer, offers deep sound design expertise honed through collaborations with icons like Kid Capri, Salt-N-Pepa, Styles P, and Large Professor.
Adding that working with Yellowman was filled with laughs, Staggers explained that he has a deep appreciation for dancehall culture.
“There’s so much, but what really stands out is the community around the dance. It’s vibrant, expressive, and unifying. I come from punk rock, and to me dancehall shares that same rebellious and triumphant spirit. BOM BOM the song is all about movement — Yellowman chants, ‘Move wit it, groove wit it, rock wit it ’ — it’s a celebration of that energy,” he told Splash.
The track’s accompanying music video was directed by Something D’Lux on location in Kingston and Portmore. The project’s stylist was Shampagne, who added a unique flair to the colour yellow in a zebra striped suit. Filipe Zapelini, a Brazilian cinematographer, collaborated with Jamaican director of photography Rojhay DaVinci to do their part.
Tara Price helped to coordinate the dancers, while Sharnia Carroll of Ibo Spice provided the food. Keithy Chill Spot in downtown Kingston was also featured in the music video.
For his part, Noyze has great ambitions for the track.
“[We want] bridge generations. We want to help connect the legendary artistes with younger audiences. Too many icons don’t get their flowers while they’re still with us. These are the generations that paved the way,” he said.
