KINTYRE Holdings (JA) Limited is reshuffling its executive bench as it prepares for the next leg of growth, with Chairman and President Tyrone Wilson formally assuming the role of CEO at subsidiary Visual Vibe, and brand strategist Jasmin Aslan joining the parent company as chief business officer, effective July 1, 2025.

The leadership update, filed with the Jamaica Stock Exchange last Friday, includes the resignation of Chief Investment Officer Andrew Wildish, who demitted office on June 30.

Wilson, who has led Kintyre’s transformation from a media training firm into a diversified investment holding company, will now double as head of Visual Vibe. The digital-out-of-home media subsidiary has become one of Kintyre’s most visible assets, particularly following its full acquisition in 2023 and the installation of high-resolution screens across Jamaica’s busiest corridors.

He will be tasked with expanding Visual Vibe’s network of digital displays and unlocking new investment to fuel roll-outs in untapped areas, including international markets.

“This is not just about screens. It’s about evolving Visual Vibe into a full-service media platform with diverse monetisation streams,” Wilson told the Jamaica Observer. “…We see tremendous growth potential, especially in markets like Miami and Dubai.”

Kintyre now spans advertising, real estate development, fintech, and logistics. As chief business officer Aslan will spearhead the company’s business development and global expansion efforts, including its partnerships with overseas firms and regional development bodies.

Aslan previously held senior roles at global luxury and automotive brands such as LVMH Moët Hennessy Louis Vuitton, a French multinational conglomerate and the world’s largest luxury goods group; Giorgio Armani; and Mercedes-Benz, where she oversaw a 280 per cent revenue surge across the European Union in under a year. She also serves as an advisor to international companies seeking entry into Caricom and has collaborated with Jampro to facilitate foreign direct investment into Jamaica.

“Having someone with Jasmin’s global brand experience and regional investment insight gives us a competitive edge, especially as we position Kintyre to scale across sectors like health care, manufacturing, and tourism,” Wilson told the Business Observer.

Aslan will also help Kintyre develop international joint ventures and deepen its foreign exchange earnings, which Wilson described as central to the company’s post-COVID-19 pandemic resilience strategy.

Kintyre is currently exploring opportunities in Florida, and locally it is actively working through its planned entry into ice manufacturing. Wilson said the company is in talks with a prospective partner to fast-track the roll-out of the ice business before the holiday season. The ice business is expected to be funded in part by proceeds from its planned rights issue.

“We started acquiring submachines, and we’re looking at a small factory to set up here in Jamaica… But we found a few partners in the US, and our approach changed in terms of looking at a bigger set-up here in Jamaica,” he said.

Meanwhile, investment oversight will shift to the board’s Investment Committee, chaired by Nick Rowles-Davies, a Dubai-based director. Wilson will retain final responsibility for investment decisions, absorbing the portfolio vacated by Wildish whose tenure the board lauded as pivotal to Kintyre’s early stage growth.

Wildish’s exit is not expected to derail current plans.

The company recently declared a profit of $72 million for the year ended December 2024, reversing a $154-million loss in 2023. Meanwhile, revenue rose 35 per cent year on year to $216.8 million, aided by growth across its portfolio of businesses. Administrative expenses were slashed by more than half — from $220 million to $83.8 million — as Kintyre rolled out its cost-efficiency strategy and consolidated core operations.

Kintyre has been reducing debt while diversifying its revenue base through joint ventures and strategic acquisitions. It currently operates across media, tech, property, and logistics, and is eyeing expansion into medical aesthetics, tourism, and regional manufacturing.

“We’re building a global company that just happens to be Jamaican. We’ve learnt from the shocks of the past and we’re designing Kintyre to be future-ready: recession-proof, pandemic-proof, and currency-strong,” he said.