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Pure Country @ Food Awards
The Pure Country booth by Shikima Hinds .
Food, Lifestyle
July 10, 2025

Pure Country @ Food Awards

Coldfield Manufacturing Limited, recipient of this year’s Jamaica Observer Table Talk Food Awards Chairman’s Award, made an unforgettable statement with their Pure Country Coconut Bar: An experiential activation that transported guests to a tropical daydream.

The centrepiece was a vintage open-top bus, decked out in lush tropical prints with coconut tree graphics and hints of soft pink woven throughout. The bus was branded in Pure Country’s signature logo with coconut-inspired accents along the body and a fun “Go Nuts” licence plate.

As the sun set, the magic came alive with the underside and interior of the bus glowing with pink neon lights.

On-board, servers dressed in Pure Country-branded attire served refreshing 100 per cent coconut water directly from the open top, adding an interactive and nostalgic touch to the night. Next to the bus, a rustic wooden cart with a thatch umbrella and a matching backdrop offered additional Pure Country refreshments.

This creative execution not only captured the spirit of fun and island flavour but also left guests with a lasting, photo-worthy memory of the night.

 

Design and execution: Shikima Hinds Events Concierge

 

On pour:

100% Coconut Water

Cold Pressed Orange Juice

Cold Pressed Pineapple Juice

Cold Pressed Melonade (watermelon, passion fruit, ginger and lime)

Pure Country ambassadors with Cold Pressed Orange Juice, Melonade, and Pineapple Juice.

#ThinkPink... Pure Country brand ambassadors served freshly-poured Coconut Water..

Coldfield Manufacturing Limited Director of Sales Jordan Wong (left), and Managing Director Brett Wong raised a Pure Country Coconut Water toast to an award-winning evening at the Food Awards. .

Drinking pink were (from left) entreprenuer Jimmy Joseph; marketing coordinator Alex Ogilvie; Jamaica Observer Table Talk Food Awards conceptualiser and chair Novia McDonald-Whyte; UWI student and entrepreneur Kai Morgan; and lifestyle curator Cecile Levee..

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