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Magnum Tonic Wine flies lucky winners to Sumfest
Media personality Talia Soares shares a hearty laugh inside the Magnum boothe in Montego Bay at a previous Reggae Sumfest Festival Night 1.
Entertainment, Music, Splash
July 18, 2025

Magnum Tonic Wine flies lucky winners to Sumfest

... part of complete ultimate dancehall experience

As the summer party vibes heat up Magnum Tonic Wine is granting an unforgettable opportunity for three lucky consumers in the region.

The brand’s recently concluded ‘Win A Trip to the Ultimate Dancehall Experience in Jamaica’ promotion lit up Trinidad & Tobago and Barbados, rewarding loyal Magnum customers with an all-expenses-paid VIP journey to Jamaica for an immersive, high energy dancehall adventure.

Winners have been flown to the island to experience the greatest Reggae Show on Earth, Reggae Sumfest.

They will be treated to electrifying performances by some of the biggest dancehall and international acts. However, the vibe doesn’t stop there, the trip includes a front row pass to Kingston’s iconic all-night street party, Boom Sundays.

This initiative is part of Magnum’s ongoing commitment to celebrating and amplifying the heart of dancehall culture, giving fans worldwide a chance to live, breathe, and feel the energy of Jamaica’s vibrant nightlife.

Dominic Bell, communications manager at J Wray & Nephew, distributors for Magnum Tonic Wine, is excited to be able to provide this experience for the brand’s loyal customers across the region.

“As a brand that has long championed dancehall culture and local entertainment, Magnum has become deeply intertwined with the rhythm and spirit of the Caribbean. Our support for events like Reggae Sumfest reflects our commitment to celebrating and elevating the region’s vibrant cultural expressions,” said Bell. “Magnum is proud to be a part of such an incredible event, as we continue to immerse ourselves in the entertainment landscape, sharing unforgettable experiences with our loyal customers.”

This year, the Reggae Sumfest stage will feature a number of top notch artistes. Festival Night 1 will feature performances from Vybz Kartel, Masicka, Tommy Lee, Skeng, Govana and a host of others, while Festival Night 2 will see the legendary Toni Braxton taking the stage along with Tarrus Riley, Protoje, Lila Ike I Wayne, Pressure Busspipe, etc, making for a weekend of truly unforgettable experiences for the promotion’s winners.

Romeich Major (right) and Jubba, Magnum Top Performa 2023 winner, take time out for the lens at a previous staging of Reggae Sumfest Night 1 at Catherine Hall..

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