The three-day JIBE (Jamaica International Beauty Expo) 2025 schedule — June 27-29 — was nothing short of packed, and purposefully so. Across three dynamic days, attendees were treated to live demonstrations, insightful presentations, fashion-forward showcases, and interactive workshops. From skincare science to cutting-edge make-up techniques, lash artistry, men’s grooming, wellness entrepreneurship, and everything in between, there was something for every curious mind and beauty lover.

Local, regional and international brands took centre stage, using the platform to launch new products, connect with buyers, and showcase beauty and wellness craftsmanship with flair. “It’s not just an expo, it’s a movement,” shared Nicole Stoddarth of the Beauty Stop by Pageant Boss make-up brand. The energy, the turnout, the attention to detail; this is what the industry needs.”

The main stage pulsed with energy, hosting panel discussions, fireside chats with Toni-Ann Singh, Miss World 2019-2022, and other notables, competitions and runway moments that fused Afro-Caribbean fashion with global trends. Performances by soulful artistes Joby Jay and Nordia Mothersille added flavour, reminding guests that Jamaica’s beauty goes far beyond skin-deep.

A new standard set

The presence of special guests, including beauty queens, influencers and corporate leaders, including a delegation from Canada, added star power to an already dazzling affair, resulting in JIBE trending on social media.

With its signature blend of style and substance, JIBE continues to be the Caribbean’s leading beauty and wellness showcase; a crown jewel for the region, and now a Kingston classic in the making.

A patron checks out the offerings from Ayuhdat’s line of Jamaican castor oil products. (Photos: Aceion Cunningham).

Shoyagaye Edwards (left), assistant sales manager, Lasco Financial, gets skincare information from Jodi-Lee Oakley, sales and marketing coordinator, Ayrton’s Distributors..

Anna Smith conducts an interview with Dr Jan Hochtritt of Pro Surgicare Services on BBL surgeries.

Racquel Lee (right), owner, Flawlees Lee Finished, discusses the benefits of the Castor Glow Elixir with a patron.

Body moisturiser, body oil and beard wash from the S10 line of products by Heart Trust NSTA. HSK

Tennese Nathan (left), economist, is engaged in discussion with Ali Bailey, sales executive, Stewart’s Automotive Group.

Patrons were able to enjoy haircuts as well as other salon services inside the Heart/NSTA Trust booth. HSK