Kedish Suckram, trade marketing manager at Celebration Brands Ltd, strikes a lovely pose inside the Flow Skybox.

DASHAN HENDRICKS Business Content Manager hendricksd@jamaicaobserver.com

July 23, 2025

Flow at Sumfest

Flow brought powerful connections to life at Reggae Sumfest 2025, engaging customers, business partners, government officials and industry leaders alike at Jamaica’s largest and most prominent music festival.

Returning once again as the official technology partner for the iconic event, Flow used the opportunity to demonstrate its commitment to celebrating Jamaican culture in a bold and meaningful way. Flow’s Skybox on Festival Nights One and Two was a constant hot spot for good vibes and memorable moments as executives from the company feted guests against a background of top-quality entertainment.

Here are some highlights:

Tara Carroll, CEO of The Cove Cool Out Restaurant & Bar, and Salvatore Sechi, restaurant manager, Sandals Resorts.

Clement James, director of IT at the Margaritaville Caribbean Group, and Tina Wilson.

Yaniece Gentles, chief financial officer, Flow, and Yvette Anderson, head of retail banking, Scotiabank, catch up on the latest happenings..

Prime Minister Dr Andrew Holness (second right) greets Flow team members Danielle Savory (left), senior manager, communications; Yaniece Gentles (second left), chief financial officer; and LeVaughn Flynn, public relations manager, on Festival Night 2 of Reggae Sumfest in Montego Bay..

Tonya Russel (left), head of marketing, Scotiabank; and Latoy Lawrence, head of marketing, Flow, are picture-perfect on Festival Night 2 of Reggae Sumfest. .

Sherie Forden, senior manager, technology training and instructional design, Flow, and husband Leacroft Forden, investment advisor, JMMB Capital Markets..

CEO of Pure Group Damion Donaldson, and business partner and wife Erica, the company’s managing director, enjoy the Sumfest festivities from the Flow Skybox..

Shaquille Hines, Flow associate manager, communications, channels ‘bare vibes’ in the Flow Skybox at Reggae Sumfest..

The Flow duo of Latoy Lawrence (left), head of marketing; and Yaniece Gentles, chief financial officer, were a hit at karaoke in the Flow Skybox during a band change at Reggae Sumfest..

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