If you’ve spent any time scrolling through Instagram or TikTok recently chances are you’ve come across DJ AG Online.

Known for his unique ability to fuse authentic music with spontaneous street performances, DJ AG Online has quickly become a cultural phenomenon.

In 2024, DJ AG Online, whose real name Ashley Gordon, began attracting widespread attention across the UK with his open-format DJ sets staged in public spaces. These unfiltered, high-energy sessions soon earned the support of high-profile figures in British music, such as Skepta and JME.

“My mission is very, very clear,” he said with conviction. “It is all about community and bringing our people together by interaction and by music.”

Initially, Gordon’s aim wasn’t to highlight others, but rather to showcase his own technical skills as a DJ.

“When I first started going outside, to be honest, it wasn’t about showcasing talent, but about showcasing my own skill set,” he admitted.

However, his approach shifted, thanks to a conversation with a good friend, Christopher Cargill, who encouraged him to use the platform to spotlight emerging artists.

“I said you must be crazy,” DJ AG recalled. “I am surrounded by people who have substance abuse, who are homeless and have mental health challenges…people touching my decks. So, I thought, do I really want to have all that outside?”

Despite his initial doubts, he embraced the suggestion and that decision would ultimately redefine his platform.

“The first prominent artiste was Daddy Freddy in Brixton. I honestly didn’t know who he was, but when I posted the content, that went super viral. That was my first encounter realising that maybe something is going on here.”

From that moment on, the momentum only intensified.

Performances featuring UK rap icons JME and Skepta drew millions of views across social platforms, expanding AG’s reach beyond Britain and into international territory.

His efforts to spotlight Jamaican talent also gained traction, particularly during his third trip to the island. Here, he has collaborated with dancehall and reggae heavyweights like Beenie Man, Skeng, and Sanchez, while continuing to highlight rising Jamaican voices.

“It’s been amazing,” DJ AG said. “We have discovered some amazing people that we would have never seen. The great thing about being on social media is being able to re-purpose the content and show the world some of these artistes. They are then able to get more
Spotify listeners, a larger following and just more support overall.”

With his growing global audience, DJ AG is already envisioning the next phase, which is taking the format to new markets.

“We have to take the platform around the world, right? That is the goal,” he explained, referencing plans to bring the concept to countries like the United States and Brazil.

“It isn’t just Jamaica that has issues with discovering talent, so there is certainly a need for what we do, not just on a music level, but bringing our people together across the world.”

Born and raised in England to Jamaican grandparents, DJ AG maintains a deep connection to the island and has openly expressed a desire to one day settle in Jamaica.

“It’s a great place. Hopefully one day I am able to afford to buy a place and spend most of my time here,” he said.

From bustling UK streets such as Brixton to the vibrant corners of Jamaica in Half-Way-Tree, DJ AG continues to turn ordinary spaces into stages and everyday encounters into moments of musical discovery.

DJ AG Online (right) at King’s Cross, London, with Skepta (centre) and JME on the mics. (Photo: Jill Mead)

DJ AG ONLINE…we have discovered some amazing people that we would have never seen.