KINGSTON, Jamaica—Minister of Tourism Edmund Bartlett is praising the introduction of the new mango-flavoured Red Stripe Light beer as a standout example of cultural relevance.

Launched at Reggae Sumfest, the flavour is the newest in a series of much-loved iterations of Red Stripe Light, which also includes watermelon, lemon and sorrel flavours.

Red Stripe has launched a new mango flavoured beer targeting women and young people.

Pointing to the deep cultural significance of mangoes to Jamaicans, Bartlett said “Mango is part of our cultural vocabulary. It’s in our songs, our kitchens, our everyday lives,” he said. “By reimagining it this way, Red Stripe is helping to tell the Jamaican story through the senses. This kind of cultural intuition strengthens how our destination is experienced.”

Bartlett underscored the role of brands in deepening the visitor experience and reinforcing the country’s global image.

“When tourists connect with something that feels authentically Jamaican, whether it’s music, a dish, or the flavour of a cold mango Red Stripe, it stays with them. That’s how culture moves from moment to memory, and memory to meaning,” he said.

The launch, staged in the heart of Reggae Sumfest, brought energy, colour, and a new layer of storytelling to the Sumfest experience and showed how brands can play a meaningful role in amplifying national identity, not through spectacle, but through intention, Bartlett said.