PRELIMINARY data from the Jamaica Tourist Board indicates that July 2025 was the strongest July on record for visitor arrivals, with 286,548 stopover visitors reaching the island’s shores.

This represents a 16.5 per cent increase compared to July 2024 arrivals and a solid 4.8 per cent growth over July 2023 of approximately 273,000 arrivals, demonstrating Jamaica’s continued appeal as a premier Caribbean destination.

Minister of Tourism Edmund Bartlett has welcomed the data, which he says have reinforced the destination’s strong global appeal.

“These exceptional numbers reflect Jamaica’s unwavering position as the Caribbean’s most sought-after destination,” said Bartlett.

“The 16.5 per cent month-over-month growth showcases our tourism industry’s robust destination assurance programme, remarkable resilience, and the effectiveness of our strategic marketing initiatives,” added Bartlett.

According to Bartlett, the record-breaking July performance continues Jamaica’s strong tourism momentum throughout 2025.

He said the significant growth over both the previous year and pre-pandemic levels indicates robust recovery and expansion in the sector, which remains a cornerstone of Jamaica’s economy.

In the meantime, Director of Tourism Donovan White said, “We are thrilled to see such strong visitor confidence in Jamaica. This growth represents not just numbers, but families choosing Jamaica for their vacations, business travellers discovering our world-class facilities, and repeat visitors returning to experience our unmatched hospitality and natural beauty.”

The tourism sector’s success in July is attributed to several factors, including enhanced airlift capacity, successful marketing campaigns targeting key source markets, and the island’s diverse tourism offerings from beaches to cultural experiences.

Jamaica continues to invest heavily in tourism infrastructure and experiences, with ongoing developments in accommodations, attractions, and transportation to ensure the destination thrives.

BARTLETT…the record-breaking July performance continues Jamaica’s strong tourism momentum throughout 2025