Red Stripe deepens rural commitment with water drum donation in Clarendon
IN its continuing push to combat persistent drought conditions and bolster food security, Red Stripe, through its charitable arm, the Desnoes and Geddes Foundation, has donated 43 water drums to farmers in Clarendon.
The handover, held at the Rural Agricultural Development Authority (RADA) parish office in May Pen, targeted farming communities in Mocho, Lionel Town, Chapelton, and Rock River — areas vital to Jamaica’s domestic food production but heavily impacted by chronic water shortages.
The donation forms part of Red Stripe’s ongoing commitment to sustainable development in rural Jamaica, with a focus on climate resilience and agricultural sustainability.
The drums are expected to support rainwater harvesting and improve irrigation during dry spells, helping to reduce crop losses and sustain livelihoods.
“This drum means a farmer can keep going when the drought hits, that’s what matters,” said Dennis Beckford, accountant at the D&G Foundation.
“It’s about recognising the critical role of small farmers and ensuring they’re seen, heard, and supported,” added Beckford.
Five lead farmers representing the most affected areas received the drums on behalf of their communities.
The initiative builds on the foundation’s track record of investing in agriculture, education, and environmental sustainability, as part of its wider Care for People and Planet programme.
RADA officials praised the effort as a timely intervention aligned with national priorities for climate-smart agriculture.
A proud moment of unity and empowerment — accountant at Desnoes & Geddes Foundation Dennis Beckford (third right) joins hands with the main beneficiaries and representatives of the Rural Agricultural Development Authority (RADA) after handing over 43 water drums to farmers from Clarendon’s May Pen Extension area.
