Jamaica’s 2025 Festival Song winner Abi-D, heads to New York for an exciting series of live performances and media appearances this Labour Day weekend, Friday, August 29 to Monday, September 1, taking Jamaican culture to the heart of the Diaspora.

The dynamic singer kicked off her engagements in The Big Apple on Friday, August 29, with an exclusive interview and live performance on PIX 11 TV, introducing her infectious sound to a wider international audience. She ended that day by bringing her signature energy to The Outside Lounge Carnival Party in Queens, New York, setting the tone for a weekend of Caribbean celebration.

On Saturday, August 30, fans got the chance to meet the rising star up close during a special community meet and greet at VP Records on Jamaica Avenue, followed by another electrifying performance.

The momentum continues on Sunday, August 31, when Abi-D takes the stage at Reggae On The Avenue (ROTA) on Utica Avenue in Brooklyn — one of the most highly anticipated cultural events of the weekend. She will also have the opportunity to spread her music to a wider audience with appearances and interviews on popular radio stations Hot 97.1 FM and Roadblock Radio CBS, 101 FM.

Minister of Culture, Gender, Entertainment and Sport Olivia Grange hailed the initiative as a significant cultural milestone: “This is more than a performance, it’s an opportunity to deepen the connection between Jamaica and our Diaspora… [W]e are proud to have her represent Jamaica on such a prominent platform. This tour demonstrates the power of our culture to unite and inspire people everywhere.”

This groundbreaking initiative, spearheaded by the Ministry of Culture, Gender, Entertainment, and Sport through the Jamaica Cultural Development Commission (JCDC), underscores Jamaica’s commitment to elevating its cultural ambassadors on the world stage.