JAMAICA Labour Party (JLP) National Campaign Chairman Dr Christopher Tufton says the party will not lapse into complacency in light of a Nationwide News Network (NNN)/bluedot poll showing the JLP with a 13 percentage point lead over the Opposition People’s National Party (PNP) just ahead of the September 3 General Election.

“We don’t allow polls to determine our strategies. We observe, we listen, we do our own internal polls, and we assess and determine where we are,” Tufton told the Jamaica Observer on Saturday, a day after Nationwide Radio published the results of the poll.

Bluedot said it conducted the poll on voting intentions from August 19 to 27 across the island. Using a sample size of 1,511, the poll has a margin of error of +/-2.5 per cent.

The pollsters said when they asked Jamaicans which party they would vote for if an election were called today, 46 per cent of respondents said the JLP, compared to 33 per cent who said the PNP; 20 per cent were undecided or would rather not vote, while one per cent said they would vote for another party.

“Support for the JLP has steadily increased over the past year, climbing from 31 per cent in September 2024 to 46 per cent in August 2025. This represents a 15-point rise, with the most notable jump occurring between May (35 per cent) and August (46 per cent),” bluedot said.

“The PNP has shown slower momentum, moving from 28 per cent in September 2024 to 33 per cent in August 2025. While there is a modest five-point increase, it remains well behind the JLP’s upward trajectory,” the pollsters added.

The release also said that supporters of other parties have declined over time, dropping from four per cent to one per cent, suggesting consolidation around the two major parties.

“On the other hand, the undecided or non-participating group has shrunk significantly, falling from 38 per cent to 20 per cent, indicating that a growing share of voters are now making clear choices — largely in favour of the JLP,” the pollsters said.

Bluedot also said it found “a clear surge in support for the JLP across all age groups, alongside a sharp decline in undecided voters”.

Said the pollsters: “Among 18–24 and 25–34-year-olds, JLP support jumped by 13 and 11 points, respectively, reaching 44 per cent in both groups, while the undecided share dropped from 41 per cent to 24 per cent. The PNP also gained modestly in both brackets, rising to 32 per cent.

“In the 35–44 group, JLP support climbed from 33 per cent in February to 48 per cent, while the PNP dipped slightly. Undecided voters fell by 11 points, showing increasing consolidation around the two main parties.”

The pollsters said that voters aged 45–54 and 55–64 also moved toward the JLP, now polling at 45 per cent and 49 per cent, respectively, while PNP support remained stable or declined.

“Among the 65-plus group, the JLP rose 10 points to 43 per cent in August, while the PNP dropped from 42 per cent to 37 per cent. Here, too, the undecided share fell, though by a smaller margin,” bluedot said, adding that the data reflect “a broad national shift toward the JLP, especially among younger and middle-aged voters, with declining uncertainty across all age groups”.

The pollsters also said that 49 per cent of respondents identified the JLP Administration and its leader, Prime Minister Dr Andrew Holness, as “best suited to lead the country based on the plans presented by both major political parties”.

On Saturday, Tufton said that while the NNN/bluedot poll results are a positive for the JLP and are encouraging, as they show some similarities with internal surveys conducted by the party, the JLP would not relax.

“Again, I say, we’re not going to be complacent; we’re gonna go straight up to the wire and do what has to be done to secure victory for the party,” he told the Sunday Observer.

“From a campaign perspective, we think we have the momentum, the indications suggest that, including our own polls. We neither criticise nor commend polls, we use them as a guide when we do our own to reconcile with what is done externally, but as of now we are confident in the strategy that we are pursuing. We’re confident that we’re the better party and we’re confident that the Jamaican people are getting that message…have seen that we’re the best choice,” he said.

When contacted for a comment, the PNP declined.

Meanwhile, Lloyd Waller, professor of digital transformation policy and governance at The University of the West Indies, Mona, told the Sunday Observer that based on the bluedot data the JLP’s aggressive campaigning across the country in August appears to be paying off.

Waller said the campaigning, which is posted on social media, has shown Holness at election rallies, sometimes up to 1:00 am.

The NNN/bluedot poll came a week after the RJRGLEANER-commissioned Don Anderson poll reported the PNP holding a razor-thin, but declining lead over the JLP.

According to that poll, which Anderson said was conducted August 2-11 among 1,008 registered voters, more undecided voters were showing a preference for the JLP.

The Gleaner’s report of the poll said it showed the “JLP’s support increasing by 4.3 percentage points from 29.6 per cent in May/June to 33.9 per cent in August, its biggest gain in five polls”. It also said the undecided fell 6.4 points, from 37.8 per cent to 31.4 per cent.

On Saturday, the Electoral Office of Jamaica (EOJ) reported that it had completed the sorting of ballots cast on Friday by members of the security forces and election day workers for the general election and local government by-elections.

“The exercise revealed that 25,938 election day workers, police, and military electors combined voted, representing a voter turnout of 57 per cent for the general election. A total of 45,455 special services electors were eligible to vote.

“For the by-elections in the electoral divisions of Chancery Hall, Olympic Gardens, and Denham Town, the overall voter turnout was 50 per cent,” the EOJ said.