ATL Automotive is set to launch sister brands OMODA and JAECOO into the local automotive market with models arriving by year-end 2025 as it has officially signed an agreement appointing it as the regional master dealer for Jamaica and 12 other Caribbean markets.

“We’ve searched the globe for the right brands to match Jamaica’s demand for stylish, tech-driven SUVs, and now the wait is over. OMODA and JAECOO, two of the fastest-growing automotive marques in the world, are officially joining the ATL Automotive portfolio. They’ve already sold over 600,000 vehicles worldwide in just 27 months and are on track to reach 1.4 million annual sales by 2030, taking markets like the Middle East, South Africa, Australia, and Europe by storm,” said Adam Stewart, executive chairman, ATL Automotive.

OMODA and JAECOO were established in 2022 as sub-brands of the Chery Automobile Group. ATL Automotive will serve as the central hub for both brands, overseeing vehicle and parts distribution, after-sales, service, marketing, dealer training, and partner network development across the region covering Jamaica, Antigua, Aruba, the Bahamas, Barbados, Belize, Bonaire, Cayman, Curaçao, Grenada, St Lucia, Trinidad, and Turks and Caicos.

This marks an exciting new chapter for ATL Automotive as it continues to expand its leadership role in the Caribbean automotive industry. Five fully loaded models, including two electric vehicles (EVs), will be launched, each backed by a seven-year warranty, a three-year service plan, and a suite of intuitive features as standard. Every hybrid or electric vehicle purchased will include a complimentary home charging station installation.

“Pound for pound, these will be the most affordable new cars in Jamaica, combining advanced technology, right-hand drive safety, long warranties, and dependable parts support, with petrol, plug-in hybrid, and fully electric options built for comfort, performance, and cutting-edge features, whether cruising city streets, the north-south highway, or the Blue Mountains…

“This launch is a proud milestone for our company, powered by the dedication and ambition of our incredible team, and marks an exciting step in delivering tech-rich, value-driven vehicles that truly meet the needs of Jamaican drivers”, said Stewart.

OMODA E5