Promoters of Greatness Weekend are looking to reinstate Kingston as the island’s entertainment capital with a four-day series between October 17 and 20.

Speaking at the press launch last week at Ribbiz Ocean Lounge on the Kingston waterfront, Larone Brown, CEO, Greatness Group and founder of the Pink & White Brunch, noted that the weekend is a direct response to a deficit that existed in the capital during the major holiday weekend.

“When the idea of Greatness Weekend was conceived it came from one single observation that Heroes’ Weekend had become a time when Kingston went quiet… many of the big events were happening outside of the city in St Ann, Montego Bay, and beyond, but Kingston is the heartbeat of our culture. It is the capital of our music, our food, our nightlife, our fashion, and our creativity. Why should Heroes’ Weekend not belong to Kingston too? That is why we introduced a four-day weekend that gives Kingston its rightful place…” Brown said.

Greatness Weekend will kick things off with PCF Night Swim at the recently reopened Rockfort Mineral Bath in St Andrew, while Recall: Short Shorts vs Mini Skirt Festival will be held at Mas Camp, on October 18.

On Sunday, October 19, the focus will shift to CUPS — The Ultra White Affair, celebrating its 10th anniversary at Lot 15 on the Kingston waterfront. The weekend will conclude with the Greatness Pink & White Brunch noted at Hope Gardens in St Andrew.

The promoters for the different events are Curtis Hyatt, Fabian O’Hara, Tamark Bailey, and Larone Brown, respectively. Talisa Taylor is public relations and marketing manager for the event series.

“Each event was chosen for a reason. Each has a story, and together they create a tapestry of experiences that no other city in the Caribbean can offer,” Brown added.

Meanwhile, guest speaker, Mishika Silvera, destination manager, Kingston and St Andrew at Tourism Product Development Company Ltd (TPDCo) hailed the initiative as transformative.

“Having these promoters come together to formulate something like this that Kingston has never seen before, we have to ensure that we put our minds [and] our souls together to ensure that it is seamless,” Silvera said at the launch.