Business Social
Last week, the city of Montego Bay came alive as both local and international attendees gathered for JAPEX 2025, the premier annual tourism trade event held September 21-26, 2025.
From the opening ceremony at Harmony Park to the grand finale at Sandals, participants were treated to an exhilarating experience and a dynamic showcase of Jamaica’s world-class tourism offerings. The event provided a unique opportunity for industry stakeholders to connect, collaborate, and celebrate the best of the island’s hospitality sector.
Business Social was in the crowd and brings you these highlights.
JAPEX attendees listen attentively to a presentation from Director of Tourism Donovan White during day one of the flagship trade show event for tourism.
A local cultural group brought some nostalgia at the opening ceremony held jointly with MoBay reggae night at the Harmony Beach Park.
The tourism team photographed against the Sugarcane Wall on display at the closing show at Sandals. From left: Donovan White, director of tourism; Dr Carey Wallace, executive director of the Tourism Enhancement Fund; Adam Stewart, executive chairman of Sandals Resorts International; Tourism Minister Edmund Bartlett; Christopher Jarrett, president of the JHTA; and Nicola Madden-Greig; group director of marketing and sales for The Courtleigh Hospitality Group and JAPEX planning committee chairman.
A section of the crowd at the closing ceremony enjoying a performance onstage
Minister Ed Bartlett shares in a selfie moment with delegates at JAPEX 2025.
Tourist Minister Ed Bartlett embraces state minsiter Tova Hamilton as he offically welcomed her to her new role, during a media briefing held as part of the JAPEX 2025 activities
Fiona Fennell (centre), Jamaica Tourist Board public relations and communication manager, is flanked by communication officers Sicourney Jackson (left) and Kiwayne Jacobs.
