In less than 24 hours after its release, Kim Kardashian’s Skims faux hair micro string thong has sold out.

The 44-year-old reality star unveiled the new provocative line, dubbed “The Ultimate Bush” on Tuesday, advertising the underwear as Skims’ “most daring panty yet”.

The product was launched in a video shared to Instagram with the caption, “Just dropped: The Ultimate Bush. With our daring new faux hair panty, your carpet can be whatever colour you want it to be.”

The post was immediately met with backlash.

“Who asked for this???” one user said.

“I just googled the date to make sure it’s not April 1st,” another wrote.

Mocking the product line, one user question, “Do we wash this in the washer or use shampoo and conditioner lmao?”

However, the product quickly sold out. As of Wednesday, the item which retails for US$34.97, has a waitlist.

One user took to X (formerly Twitter) to express her shock, asking, “Girlies how is this sold out?! We can grow out our bush for free.”

Sold out on SKIMS site