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HENNESSY ‘Made for More’ Campaign Launch @ROK Hotel
The welcome carriage to the Hennessy ‘Made for More’ campaign launch with the Henny-Rita on display.Horace Freeman
Food, Lifestyle
October 16, 2025

HENNESSY ‘Made for More’ Campaign Launch @ROK Hotel

Select Brands, the official distributor of Hennessy, recently hosted an exclusive interactive mixer at the ROK Hotel in Kingston, Jamaica. The event brought together cognac connoisseurs and special guests to celebrate Hennessy’s ‘Made for More’ campaign, showcasing the versatility of Hennessy Very Special (VS) by offering more options and myriad opportunities for consumers to elevate the experience of any occasion.

“We all love Hennessy. I know Jamaica loves Hennessy, but sometimes we don’t know the various ways to enjoy Hennessy. This campaign shows the exploration of the infinite versatility of Hennessy VS,” shared Atina Samad, business development manager at MoëtHennessy for Jamaica, “…we’re going to be having several cocktails that can range from light, bright, to even refreshing that our guests will be enjoying.”

Here are the featured recipes from the event:

 

Hennessy Ginger

• 45 ml Hennessy VS

• 105 ml ginger ale

• 1 lime wedge

• Optional: Candied ginger slices

 

Hennessy Colada

• 45 ml Hennessy VS

• 15 ml fresh lime juice

• 45 ml pineapple juice

• 60 ml coconut cream

• 3 splashes of Angostura Bitters

• 1 pineapple wedge and 1 cherry

 

Hennessy Pineapple

• 45 ml Hennessy VS

• 105 ml pineapple juice

• 1 splash of Angostura bitters

• 1 lime wedge or slice of pineapple

 

Hennessy Berry

• 40 ml Hennessy VS

• 45 ml cranberry juice

 

Henny-Rita

• 40 mL Hennessy VS

• 20 mL fresh lime juice

• 15 mL orange liqueur

• 5 mL agave syrup

• 1 lime wedge

• 1 Optional: Salt for rim

 

 

[USE TOGETHER].

[USE TOGETHER].

Hennessy Colada .

Hennessy Colada .

Hennessy Pineapple.

Hennessy Pineapple.

Atina Samad, business development manager, MoëtHennessy, Jamaica, shared remarks about the new Hennessy campaign as Hennessy Ambassador to Jamaica Martin Amour looked on.Horace Freeman

Atina Samad, business development manager, MoëtHennessy, Jamaica, shared remarks about the new Hennessy campaign as Hennessy Ambassador to Jamaica Martin Amour looked on.

Hennessy Pineapple garnished by bartender Dajorn Cammock.Horace Freeman

Hennessy Pineapple garnished by bartender Dajorn Cammock.

Hennessy Berry .

Hennessy Berry .

Henny-Rita.

Henny-Rita.

Hennessy Ginger.

Hennessy Ginger.

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