The Greatness Pink & White Brunch will merge style and food to deliver a memorable experience for patrons come Heroes’ Monday, October 20.

Larone Brown, CEO of Greatness Group and founder of Greatness Weekend, explained the thinking behind its conceptualisation.

“We wanted to create something that goes beyond the typical party. The Greatness Pink & White Brunch is where food becomes the centrepiece — a space where people can enjoy flavours from Jamaica and abroad while celebrating in style. Closing the weekend with the brunch allows us to end on a high note, bringing together food, music, and fashion in a way that feels both modern and uniquely Jamaican,” he told the Jamaica Observer.

The Greatness Pink & White Brunch, set for Hope Gardens, has quickly become a signature event within the Greatness Weekend series from October 17 – 20. It will feature music from Ikel Marvlus and Flabba Dabba, (Team Shella), Fyah Man, Bunny Mental and G-Hype, DJ Megatron and Boom Boss.

Visitors and locals alike will have the chance to enjoy a blend of cuisines — from traditional Jamaican favourites like jerk, escoveitch fish, and curried goat to international and fusion dishes presented with a contemporary twist. The experience reflects Jamaica’s rich culinary heritage while also acknowledging the growing appetite for global influences.

— Kediesha Perry