Carcell Fransiva — founder and creative director of the Fransiva clothing brand — has cemented Jamaican talent internationally after his pieces were selected to be a part of the recently concluded The Bureau Los Angeles Fashion Week (LAFW).

According to the chief designer, this was a monumental achievement for the brand, after gradually building momentum since its inception in 2014.

“The event was a great success for the brand Fransiva. It allowed us to connect directly with a wider audience, gain valuable exposure, and showcase the craftsmanship behind our pieces. The feedback was overwhelmingly positive, and it also opened doors for future collaborations and retail opportunities,” he told the Jamaica Observer.

The showcase was held between October 17-18 at the Lot Studios in Hollywood.

A total of 18 Fransiva looks were on display, each highlighting a different element of the brand— from structure and movement to luxury detailing.

Fransiva hails from Pedro District on the outskirts of Spanish Town, St Catherine. The St Jago High School alum earned a Bachelor of Science degree in Marketing from The University of the West Indies, Mona. He later worked in corporate, as well as the United States Air Force. Outside of fashion, he also does livestock farming, construction and renovations, and operates two gas stations in Kingston.

He explained that his innate knack for creativity, coupled with the support of his family — including his wife and daughter — fuels his success.

“I would say I’ve had a creative gene which enabled me to see designing concepts in most things. Designing fashion, though, came while in high school when I started remixing clothing in order to keep up with all the social events that was held at school. Then I started doing stuff for my friends and family, and by the time I graduated high school I was doing work with Romeich of Major Marketing for a lot of dancehall artistes. This is when I knew that I really had a passion for fashion designing. When I migrated to New York in 2014 I decided to start the brand officially,” he continued.

Adding that conceptualising a new design is often a no-brainer, Fransiva boasted a unique brand that stands out from others.

“Fransiva, in my estimation, stands apart through its fusion of elegance, luxury, and comfort — blending bold structure with soft sophistication. Every design tells a story and is crafted with attention to detail, quality, and individuality. We don’t necessarily do trendy pieces but more so timeless statements,” he said.

Fransiva is currently eyeing global markets as the brand continues to gain attention exponentially.

“The ultimate goal is for the brand Fransiva to become an international fashion house recognised for excellence, innovation, and meaningful design. Pieces from Fransiva can be purchased through our official platform —
www.carcellfransiva.com — and at select pop-up experiences,” the creative director said.

Lisa Ariunaa.

Model Lena Ortiz.

Model Jordan Austin showcases a Fransiva design.