For many years Jamaica has looked to St Elizabeth, and especially the historic town of Black River, as the site for our country’s third major city. The idea has been raised, discussed, and delayed repeatedly, forever caught between promise and politics.

Just weeks ago, Prime Minister Dr Andrew Holness once again announced the Government’s intention to advance this initiative, sparking hope that real action might finally begin. But then disaster struck.

The hurricane that battered St Elizabeth didn’t just damage infrastructure; it devastated Black River, wiped out homes and livelihoods, and displaced hundreds of thousands of Jamaicans across the island. Suddenly the future felt overshadowed by a struggle for daily survival.

For me, this tragedy is not just a headline; it is profoundly personal. Both my parents were born in St Elizabeth — my father in Black River, my mother in Lititz. These are the places where my roots run deepest. It is the birthplace of my family, a source of immense pride, and home to memories that now feel more precious than ever, especially after my mother’s recent passing.

I feel the loss of Black River in my heart. I also recognise, as I know many do, that rebuilding this city, even as part of a bold plan for Jamaica’s future, cannot be our only focus right now. Families across the country are struggling to meet the most basic needs of food, water, shelter, and safety. The path forward must put survival first and compassion front and centre.

WHERE DO WE GO FROM HERE?

1) Survival and recovery come first: The immediate priority for Jamaica must be helping those who are most vulnerable and displaced. Relief, resources, and day-to-day support are urgently needed. Political differences must be put aside. Now is the time for unity, for reaching out with practical help and hope.

2) Community voices must lead: Once the country stabilises we can refocus on bigger plans. When we do, the people of St Elizabeth and Black River should have a central role in shaping their future city. Town meetings, local input, and transparent decision-making are non-negotiable.

3) Resilience and smart planning for the third city: The prime minister’s renewed commitment gives us a blueprint to build back not just what was lost, but something truly lasting. This means resilient infrastructure, storm-proof housing, access to education and health care, and sustainable economic opportunities. It also means honouring the historic richness of Black River, its river, architecture, and culture, while planning for modern needs.

4) Hope for all Jamaicans: Rebuilding Black River and finally realising the vision of Jamaica’s third city is about more than property lines and blueprints. It is a chance to bring opportunity and growth to new corners of Jamaica. Certainly, this dream must be broadened to serve all; those in St Elizabeth, and those struggling in every parish today.

I feel the responsibility to advocate for this plan. It’s about family, identity, and giving back to the communities that shaped us. I also believe our greatest legacy will be the compassion we show in crisis and our willingness to work together, across divides of party, location, and circumstance.

Let us honour our history, tend to the urgent needs of those hurting today, and keep building for a tomorrow worthy of all Jamaicans. With the vision of a new city, the resolve of our leaders, and the strength of our people, Jamaica can recover, rebuild, and rise even higher.

Out of many, one people; and out of challenge, new hope.

Dr Winston Adams OD, JP is the founder and executive chairman of the University of the Commonwealth Caribbean Group of Companies (UCC).