Jamaica Football Federation (JFF) Ambassador Tanya Lee Perkins has reported that for 2025 the organisation has raised the largest sponsorship haul in its history. The landmark achievement underscores the commercial strength behind Jamaican football and the federation’s Road to 2026 campaign.

Perkins, who leads the federation’s sponsorship push, noted that the milestone reflects growing corporate confidence in the national football programme.

“Based on discussions with the federation, they have secured the highest sponsorship revenue ever recorded in a single year,” Perkins said. “Our corporate partners showed tremendous belief in the programme, and their support remains vital as we [Jamaica’s Reggae Boyz] embark on the intercontinental play-offs in March to make one final push toward the 2026 World Cup.”

The JFF’s commercial success was driven by long-standing partnerships such as Adidas and Wray & Nephew, and reinforced by new investments from Visa, Sunshine Snacks, Grace Foods, Stewart’s Automotive Group, WATA, Powerade, Tru Shake, JustBet, St Mary’s Snacks, and the Sports Development Foundation, among others.

“Collectively, these partnerships were crucial this year,” Perkins added. “They strengthened our preparation and match-day operations, elevated the fan experience through the sponsor village, and enabled key enhancements such as the jumbo screen, upgraded hospitality, half-time entertainment, increased digital presence, and VIP offers. Our sponsors not only supported the team’s readiness for the qualification journey, but also helped to make the entire fan experience more memorable.”

The announcement follows an electric night at the National Stadium, where more than 35,000 fans were said to have turned out, signalling a resurgence of national enthusiasm around football.

Independence Park Limited confirmed the historic figure.

Martin Spaulding, IPL operations manager, said the energy in the stadium echoed Jamaica’s memorable 1997 World Cup qualification run.

“It is the largest sporting crowd we have ever had at the National Stadium. It reminded us of when Jamaica qualified in 1997 and fans flocked the walls just to get a glimpse of the action.”

Although the on-field result fell short of expectations, the Reggae Boyz advanced to the intercontinental play-offs in March, when they will continue their pursuit of a 2026 FIFA World Cup berth.

Perkins noted: “Being on the verge of qualification reignited something powerful in Jamaica’s football community. This has been a record year in many respects, and the 12th man showed up and so did our sponsors. The passion and frustration are understandable because we were so close, and it has been a difficult year for our people who needed a lift. But football continues until the final whistle, and we still have a chance in March. We thank our fans and our sponsors for showing up in historic numbers. Their support fuels us.”