To the max!
Rolling Stone, Pitchfork rank Shake it to the Max (Fly) remix among the best of 2025
CHART-TOPPING global smash Shake it to the Max (Fly) remix by Moliy, Silent Addy, Skillibeng, and Shenseea has made the 100 Best Songs of 2025 lists by two influential American music and trade publications.
Rolling Stone magazine ranked the song at #52, while Pitchfork positioned the song at #72.
Shake it to the Max (Fly) remix has dented several charts globally and has climbed multiple Billboard charts. It topped the Rhythmic Airplay, World Digital Song Sales, and US Afrobeats Songs charts while making the top 10 on Hot R&B/Hip Hop Songs, Hot R&B Airplay, Mainstream R&B/Hip Hop Airplay, Radio Songs, and Pop Airplay. It topped out at #44 on the all-genre Billboard Hot 100.
“What an amazing year for Moliy, Shenseea, Skillibeng, and Silent Addy,” said Lionel Ridenour, EVP – Promotions at gamma, “A record that was born in January ended up being one of the top global songs of the summer: #1 @ US Urban & Rhythm radio formats. And [it’s] still growing — at top 40 format radio already inside at top 20. A billion streaming song that has laid the foundation for Moliy to continue to grow into superstar status.”
Respected American radio programmer and radio DJ Willie Daniels, who has promoted several reggae and dancehall songs at mainstream radio in America, says Shake it to the Max (Fly) remix was the song of the summer.
“It’s was definitely the song for the summer, even creating a juggling in a sense killed the clubs and the radio,” Daniels told the Jamaica Observer’s Splash on Friday.
Asked whether the success of the song could open doors for more current dancehall music to be in consistent rotation on mainstream radio, Daniels said: “So to be clear, I think it’s less about radio supporting and more about artistes making songs that can be supported in a full-time rotation and not just on a mix show or specialty format. Outside of Shake it to the Max, you had Shaggy’s Til a Mawnin that was a record that charted at Rhythmic radio and Sean Paul’s Ginger, which was successful at the pop format. The space is there for us if we make things that fit.”
Current lead of mixshow radio promotions at Atlantic Records Tamara Hernandez says the success of
Shake it to the Max (Fly) remix is a big deal for all involved with the record.
“I see Shake it to the Max (Fly) remix as more than just a big hit, I think it’s a statement. It proves that dancehall and Afro fusion are not just party genres downgraded to specialty play lists, but potent, boundary-breaking musical languages capable of crossing continents, mixing cultures, and earning serious critical and commercial recognition.”
Hernandez concurred with Daniels that the song’s success doesn’t guarantee support at mainstream radio for the genre.
“It’s a positive signal, but not a guarantee. It proves there’s demand, shows crossover potential, and reminds radio that Caribbean rooted records still create moments. When the culture moves, radio eventually follows,” she explained.
Hernandez continued: “Even with a big hit, US radio in particular moves slow with dancehall because many programme directors still see dancehall/reggae as ‘specialty’ or ‘mixshow’ only. They rely heavily on proven formats (rhythmic/urban leaning pop). They follow data first: Shazam — the Shazam numbers were high-ranking in NYC without radio airplay — streaming, TikTok, call out more than cultural momentum. The success is definitely an indicator that reggae/dancehall is climbing back into mainstream cycles, but it’s more like a crack in the door, not the door thrown open yet.”
A Warner Records executive who requested anonymity for this story reasoned that reggae and dancehall have been truly active in the global music space for decades.
“Reggae and dancehall both have had space in the global market for decades now. Especially in the summer time, there usually has been that island go-to song to give the world that summer vibe, and that’s exactly what Shake it to the Max was this summer. It’s great when the genre hits and it just serves as a reminder that Caribbean producers and artistes can still create global impact with their big tunes. The genre just needs to continue creating songs that expand beyond the core niche market.”
He argued that artistes on major labels have access to promotional budgets which makes it sometimes easier to garner mainstream airplay.
“Radio always has supported Caribbean music, but I would not look to that song as an indication of anything regarding radio specifically. It’s not a secret that radio is mostly a major label game, and there aren’t many Caribbean artistes in that situation with radio marketing and promotional budgets. And in specific with Shake it to the Max the important thing is getting to the people. It started with the people, started with the dance challenge, started online, and then radio followed. That’s usually been the organic way Caribbean music has found its way in the hearts and minds of the people.”
Shake it to the Max (Fly) remix has so far been certified gold in Greece, New Zealand, and in the United Kingdom.
In France, the song has been certified platinum.
Tamara Hernandez, lead of mixshow radio promotions, Atlantic Records.