Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • All Woman
  • Career & Education
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Classifieds
  • Design Week
To the max!
From left: Silent Addy, Skillibeng, Shenseea, Moliy.
Entertainment, Music
Kevin Jackson  
December 5, 2025

To the max!

Rolling Stone, Pitchfork rank Shake it to the Max (Fly) remix among the best of 2025

CHART-TOPPING global smash Shake it to the Max (Fly) remix by Moliy, Silent Addy, Skillibeng, and Shenseea has made the 100 Best Songs of 2025 lists by two influential American music and trade publications.

Rolling Stone magazine ranked the song at #52, while Pitchfork positioned the song at #72.

Shake it to the Max (Fly) remix has dented several charts globally and has climbed multiple Billboard charts. It topped the Rhythmic Airplay, World Digital Song Sales, and US Afrobeats Songs charts while making the top 10 on Hot R&B/Hip Hop Songs, Hot R&B Airplay, Mainstream R&B/Hip Hop Airplay, Radio Songs, and Pop Airplay. It topped out at #44 on the all-genre Billboard Hot 100.

“What an amazing year for Moliy, Shenseea, Skillibeng, and Silent Addy,” said Lionel Ridenour, EVP – Promotions at gamma, “A record that was born in January ended up being one of the top global songs of the summer: #1 @ US Urban & Rhythm radio formats. And [it’s] still growing — at top 40 format radio already inside at top 20. A billion streaming song that has laid the foundation for Moliy to continue to grow into superstar status.”

Respected American radio programmer and radio DJ Willie Daniels, who has promoted several reggae and dancehall songs at mainstream radio in America, says Shake it to the Max (Fly) remix was the song of the summer.

“It’s was definitely the song for the summer, even creating a juggling in a sense killed the clubs and the radio,” Daniels told the Jamaica Observer’s Splash on Friday.

Asked whether the success of the song could open doors for more current dancehall music to be in consistent rotation on mainstream radio, Daniels said: “So to be clear, I think it’s less about radio supporting and more about artistes making songs that can be supported in a full-time rotation and not just on a mix show or specialty format. Outside of Shake it to the Max, you had Shaggy’s Til a Mawnin that was a record that charted at Rhythmic radio and Sean Paul’s Ginger, which was successful at the pop format. The space is there for us if we make things that fit.”

Current lead of mixshow radio promotions at Atlantic Records Tamara Hernandez says the success of
Shake it to the Max (Fly) remix is a big deal for all involved with the record.

“I see Shake it to the Max (Fly) remix as more than just a big hit, I think it’s a statement. It proves that dancehall and Afro fusion are not just party genres downgraded to specialty play lists, but potent, boundary-breaking musical languages capable of crossing continents, mixing cultures, and earning serious critical and commercial recognition.”

Hernandez concurred with Daniels that the song’s success doesn’t guarantee support at mainstream radio for the genre.

“It’s a positive signal, but not a guarantee. It proves there’s demand, shows crossover potential, and reminds radio that Caribbean rooted records still create moments. When the culture moves, radio eventually follows,” she explained.

Hernandez continued: “Even with a big hit, US radio in particular moves slow with dancehall because many programme directors still see dancehall/reggae as ‘specialty’ or ‘mixshow’ only. They rely heavily on proven formats (rhythmic/urban leaning pop). They follow data first: Shazam — the Shazam numbers were high-ranking in NYC without radio airplay — streaming, TikTok, call out more than cultural momentum. The success is definitely an indicator that reggae/dancehall is climbing back into mainstream cycles, but it’s more like a crack in the door, not the door thrown open yet.”

A Warner Records executive who requested anonymity for this story reasoned that reggae and dancehall have been truly active in the global music space for decades.

“Reggae and dancehall both have had space in the global market for decades now. Especially in the summer time, there usually has been that island go-to song to give the world that summer vibe, and that’s exactly what Shake it to the Max was this summer. It’s great when the genre hits and it just serves as a reminder that Caribbean producers and artistes can still create global impact with their big tunes. The genre just needs to continue creating songs that expand beyond the core niche market.”

He argued that artistes on major labels have access to promotional budgets which makes it sometimes easier to garner mainstream airplay.

“Radio always has supported Caribbean music, but I would not look to that song as an indication of anything regarding radio specifically. It’s not a secret that radio is mostly a major label game, and there aren’t many Caribbean artistes in that situation with radio marketing and promotional budgets. And in specific with Shake it to the Max the important thing is getting to the people. It started with the people, started with the dance challenge, started online, and then radio followed. That’s usually been the organic way Caribbean music has found its way in the hearts and minds of the people.”

Shake it to the Max (Fly) remix has so far been certified gold in Greece, New Zealand, and in the United Kingdom.

In France, the song has been certified platinum.

Tamara Hernandez, lead of mixshow radio promotions, Atlantic Records.

Lionel Ridenour, EVP - Promotions, gamma.

Lionel Ridenour, EVP – Promotions, gamma.

DJ Willie Daniels.

DJ Willie Daniels.

{"xml":"xml"}{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

BBC orders probe into airing of BAFTA racial slur
International News, Latest News
BBC orders probe into airing of BAFTA racial slur
February 25, 2026
LONDON, United Kingdom (AFP) — The head of the BBC on Wednesday ordered a "fast-tracked" internal investigation into the "serious mistake" that saw a ...
{"jamaica-observer":"Jamaica Observer"}
Centenarian Storytelling series targets students in St Ann
Latest News, News
Centenarian Storytelling series targets students in St Ann
KEVIN JACKSON, Observer writer 
February 25, 2026
A centenarian storytelling series targeting students is set to be launched on Thursday at the Bamboo Blu in Mammee Bay, St Ann. The initiative aims to...
{"jamaica-observer":"Jamaica Observer"}
Cuba coastguard kills four on Florida-registered boat
Latest News, Regional
Cuba coastguard kills four on Florida-registered boat
February 25, 2026
HAVANA, Cuba—Cuba's coastguard shot dead four people and injured six others travelling in a US-registered speedboat in an exchange of fire off the Cub...
{"jamaica-observer":"Jamaica Observer"}
Ex-US Treasury chief Larry Summers quits Harvard over Epstein ties
International News, Latest News
Ex-US Treasury chief Larry Summers quits Harvard over Epstein ties
February 25, 2026
NEW YORK, United States (AFP)—Former US Treasury secretary Larry Summers resigned from his teaching post at Harvard University over his links to convi...
{"jamaica-observer":"Jamaica Observer"}
Regional leaders encouraged by first round of engagement with Rubio
Latest News, Regional
Regional leaders encouraged by first round of engagement with Rubio
February 25, 2026
BASSETERRE, St Kitts (CMC) – Caribbean Community (Caricom) leaders say they are encouraged by statements made by visiting United States Secretary of S...
{"jamaica-observer":"Jamaica Observer"}
‘I feel loved’: Irish MP overwhelmed by Jamaican response to viral speech
Latest News, News
‘I feel loved’: Irish MP overwhelmed by Jamaican response to viral speech
BRIAN PITTER Observer writer 
February 25, 2026
Thomas Gould, the Irish politician who recently captured global attention because of his distinctive accent, says he has been overwhelmed by the volum...
{"jamaica-observer":"Jamaica Observer"}
Brazil politicians convicted for ordering murder of black activist councillor
International News, Latest News
Brazil politicians convicted for ordering murder of black activist councillor
February 25, 2026
BRASÍLIA, Brazil (AFP)—Brazil's Supreme Court on Wednesday convicted two former lawmakers of ordering the 2018 assassination of Rio de Janeiro council...
{"jamaica-observer":"Jamaica Observer"}
US eases Venezuela oil ban to Cuba as crisis alarms Caribbean
International News, Latest News
US eases Venezuela oil ban to Cuba as crisis alarms Caribbean
February 25, 2026
BASSETERRE, Saint Kitts and Nevis (AFP)—The United States on Wednesday notched down sanctions on Venezuelan oil exports to Cuba after the communist-ru...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct