Xodus Carnival officially kicked off the road to 2026 with Content Creation Day and media launch, unveiling this year’s bold and innovative theme, Campari Xodus OlympiX 2026 Qualifiers.

Held at Sagicor Auditorium in New Kingston, the showcase delivered an early look at what promises to be Xodus’ most ambitious and globally driven presentation yet.

Speaking at the launch, Xodus CEO Pierre Goubault emphasised the brand’s commitment to innovation, inclusivity, and elevating Jamaica’s presence in the global Carnival landscape.

“This theme is unlike anything we’ve ever done,” he shared. “Xodus OlympiX reimagines Carnival through the spirit of sport, power, unity, excellence, and celebration. It was a risk, but it has translated into some of our strongest and most meaningful designs to date.”

With a focus on expanding into Spanish-speaking markets, strengthening international tourism, and elevating the masquerader experience, Xodus Carnival 2026 aims to redefine Carnival standards both locally and globally.

Central to the Xodus philosophy is the belief that Carnival should be accessible and unforgettable for everyone.

“Our designs reflect all body types, all personalities, all levels of expression,” Goubault added. “We want every masquerader to open their costume box and feel a sense of pride that their investment has transformed into something beautiful, powerful, and worth celebrating.”

Representing the Minister of Culture, Gender, Entertainment, and Sports (MCGES), David Brown, director of cultural and entertainment synergies, said: “Carnival is more than revelry, it is one of Jamaica’s most powerful economic and cultural forces. In just one season, Carnival activities generated over $91 billion for our economy and employed thousands across the creative sector. Campari Xodus OlympiX 2026 represents the kind of innovation and unity that helps Jamaica rebuild faster, grow stronger, and take its place on the world stage.”

Brown commended Xodus for pushing the cultural conversation forward and supporting the livelihoods of the thousands of creatives who shape Jamaica’s entertainment ecosystem.

The brand also highlighted its dedication to enhancing the full Carnival journey, from premium road amenities to safety, entertainment, and customer service.

The 2026 season will feature an extended calendar, including the return of Xodus Wet, which will take place in Ocho Rios during Easter Weekend, Lost in Paradise, Bacchanal J’Ouvert, and the band’s signature Carnival events: Xodus Fete Gala, Xodus Tailgate, and Xodus Remedy.

“In the worldwide Carnival space, Jamaica is ready to claim the #1 spot,” Goubault continued. “With the partnership, passion, and creativity of everyone here, we are on track to make Xodus Carnival 2026 the most extraordinary chapter in our history.”

Felicia Wong is in the Carnival spirit at Xodus Carnival 2026 qualifiers’ content day and media launch on Saturday.

Georgia Bailey is a ray of sunshine as she presents the Sprint costume on Saturday at Xodus Carnival 2026 Qualifiers’ Content Day and media launch.