Roughly 18 months ago dancehall artiste Shawn Storm, who is also referred to as Sivva, knew not how long he would be languishing behind prison walls at the General Penitentiary in Kingston, but today he basks in success that was generated by his new song entitled Itch Scratch.

Shawn “Shawn Storm” Campbell was sentenced to life imprisonment after he was convicted along with three others for the 2011 murder of Clive “Lizard” Williams. However, after spending 13 years behind bars, the sentences were quashed by the Privy Council a year ago and he, along with the others, was set free.

According to Shawn Storm, Itch Scratch was never seen as material that would have mushroomed into the popular song it has become. He shared that he decided to pen the lyrics for the song because his name was mentioned by dancehall artiste Masicka in a lyrical clash between himself and artiste Tommy Lee Sparta.

He claimed that he was simply defending himself after his name was mentioned in the song.

“I was listening to the rhythm and was holding a vibe to it. We were vibing some four bars and eight bars and after couple hours ran off, the amount of material we had we just constructed it into a song. The intention was never to promote it the way how it got promoted,” Shawn Storm explained.

He shared that he posted a snippet of the song on his WhatsApp status and it mysteriously found its way on TikTok. That was the genesis of the popularity that would take over
Itch Scratch to this day.

According to him, the song’s popularity struck him as a surprise

“I posted a little part on my WhatsApp and, for some strange reason, it reached on TikTok. Yea man, I was surprised by the feedback. Moonie [Calvin Haye] and I were in the United Kingdom. When we flew in from England people were saying my song was running the place, but I wasn’t aware because I did not call the song Itch Scratch.

“The man [Masicka] called my name, so from he called my name he made me a part of it. I had to defend myself. That is the code. We do dancehall music and clashing is a positive thing for the artistes. Once there is a clash the artistes benefit,” he told the Jamaica Observer.

“It is lucrative. Since Itch Scratch, the amount of money I have made, I can’t even say it. Continuous dub plates and bookings are coming every day from Itch Scratch. Any artiste who has been in a clash can tell you that they make money from it. Once the songs are being consumed by the people you are going to make money,” Campbell reiterated.

Reflecting on being set free from incarceration, Campbell told the Observer that he is a happy man these days.

“I am doing better than 18 months ago. Eighteen months ago I was in prison. And 18 months from then mi deh a road, so I am doing way better,” he shared.

In terms of new songs and shows, Campbell said that his fans should look out for a host of new material, including collaborations with dancehall star Vybz Kartel and others.

“Look for a collaboration with me and Teejay, Sneakbo, Vybz Kartel, and Tommy Lee. The people can look for a portion of work from me in 2026. Sneakbo did the remix with the Worl’ Boss (Vybz Kartel) called Touch a Button. A youth from Africa, named Big Grenade, we have a collaboration released a week ago, name Solina, that is mashing up the whole of Uganda. So hopefully next year we can go across to the motherland,” a hopeful Shawn Storm said.

The artiste is on the line-up for a number of shows for the remainder of December and upcoming months in 2026. He also shared that he will be doing a lot of charity work through his non-profit organisation, Kwashawna Records Foundation, including the rebuilding of two houses in western Jamaica, which were destroyed during the Category 5 hurricane Melissa on October 28.

The artiste listed Lifestyle Saturdays scheduled for Club Mecca among his upcoming engagements. He also signposted December 29 and December 31 (Angola Fest) to close out 2025.

“We have quite a number of shows lined up before the Christmas season ends. We also have a show on January 2. Sivva is well active.

“Also, look for me to venture more on amapiano rhythms. It is a big market and a few Jamaicans know this. Amapiano is actually shaping up to go around Afrobeats. People tend to mix up the two. Amapiano is from South Africa,” Campbell shared.

The Kwashawna Records Foundation is set to rebuild two homes in western Jamaica which had been destroyed by the hurricane.