In 2025, social media continued to shape conversations across Jamaica, launch trends and transform ordinary people into digital powerhouses. From comedy to lifestyle content, these creators didn’t just rack up views, they connected with audiences in authentic ways that helped define the online culture of the year.

Here is Observer Online’s top Jamaican social media influencers of 2025.

Karlando “Bad Sekki” Bailey

Karlando “Bad Sekki” Bailey (Photo via Instagram)

Karlando Bailey, better known as Bad Sekki, is without a doubt the top social media personality for 2025.

A security officer turned online sensation, Bailey has honed his craft, and his growing social media following reflects his success.

Renowned for his light-hearted TikTok videos capturing viral moments, trends and popular topics, the comedian has amassed over 295,000 followers and 47.5 million likes for his content.

A standout moment this year was Bad Sekki’s viral TikTok election, in which he led the For Jamaican People (FJP) party to victory against the Jamaica National Party (JNP) led by fellow content creator Reuben “Ganja Clauze” Hussey. This milestone provided both creators with the opportunity to meet Prime Minister Andrew Holness, Minister of National Security Dr Horace Chang, Minister of Culture Olivia Grange, and Speaker of the House Juliet Holness.

Further showcasing his versatility, the comedian shared his personal story with fans on platforms such as Sim Soul Sessions, hosted by veteran broadcaster Simone Clarke, The Fix hosted by Arianne “Ari” Hammond, Naro Hart and Javi Morgan, and Toxic Talk hosted by Jhaedee “Jaii Frais” Richards.

Bad Sekki’s talent has also caught the attention of corporate Jamaica, earning him a role in a Supreme Ventures commercial. His growth this year demonstrates that his appeal extends far beyond TikTok.

Kemar “Candy” Jones

Kemar “Candy” Jones

Mi dear…Nobody does viral slang quite like Candy. With over 213,000 TikTok followers, Candy has carved out a distinct lane in 2025, earning a reputation for being quick-witted and sharp-tongued.

Many of the year’s most popular slang phrases can be traced directly back to this breakout star. While “Mi dear” remains Candy’s most recognisable catchphrase, the TikToker also sent Jamaicans into a frenzy with lines like “Paaaay dead gyal”, “Worries in the dance, worries tonight”, and “Hair are demons”, among others.

Even a court case, one in which the TikToker was ultimately cleared of assault charges, did little to slow Candy’s momentum. With fans proudly calling themselves “Candyoholics”, Candy has undeniably left a lasting mark on Jamaican popular culture this year, cementing a place on this list.

Adonique “Mr Nose” Cole & Melanie “Ms Petal” Welsh

Adonique “Mr Nose” Cole and Melanie “Ms Petal” Welsh. (Photos via Instagram)

Budding actors Adonique “Mr Nose” Cole and Melanie “Ms Petal” Welsh proved in 2025 that great chemistry and sharp humour can turn everyday situations into viral gold. The dynamic duo became fan favourites through their wildly popular “Nosey Landlord” comedy series, where Cole plays the overly inquisitive Mr Nose opposite Welsh’s unapologetically problematic tenant, Ms Petal.

The skits, which took off on TikTok, resonated with audiences for their relatable storytelling, spontaneous delivery and distinctly Jamaican flavour. What started as short-form comedy quickly evolved into a must-watch series, cementing the pair as standout entertainers on the platform throughout the year.

While the Mr Nose and Ms Petal universe has taken on a life of its own, Cole’s journey is especially inspiring. Earlier in the year, he shared his story of being rejected by the Edna Manley College of the Visual and Performing Arts due to financial concerns, which makes his success all the more meaningful.

With a steadily growing online following, several interview appearances and a shared passion for the performing arts, the duo are now setting their sights on long-term on-screen careers, leaving audiences eager to see what they deliver next.

Jhaedee “Jaii Frais” Richards

Jhaedee “Jaii Frais” Richards (Photo via Instagram)

Jhaedee Richards, known online as Jaii Frais, continued to grow his presence in 2025 through consistent, engaging content. Renowned for capitalising on viral moments via his Toxic Talk and Let’s Be Honest podcasts, the content creator maintained strong audience interest throughout the year.

In May 2025, he was nominated for the Prime Minister’s Youth Award for New Media, though he ultimately was not among the recipients. Richards later drew public attention after openly addressing being overlooked for the award, sparking online conversation and backlash in some cases. However, this did not slow his momentum.

Over the course of the year, his platforms featured several high-profile guests, including People’s National Party President Mark Golding and Jamaica Labour Party campaign chairman Dr Christopher Tufton, and trending personalities like Bad Sekki, Rosalee, Jakes, Akeam, Dyema and Chad Walker.

With his continued consistency, Jaii Frais is likely to remain a familiar name moving into 2026.

Hakeem “Uncle Tries” Bryan

Hakeem “Uncle Tries” Bryan (Photo via Instagram)

Hakeem “Uncle Tries” Bryan may have started out trying food, but his resume significantly expanded this year as “Uncle” tried awards, pilates, farming, and even netball!

Bryan’s consistent creation of interesting and family-friendly content rooted in, but not limited to, food reviews, paid off in 2025. The creator found himself in a wide range of spaces, from attending the Jamaica Observer Table Talk Food Awards to collaborating with Yardmas Jouvert, Suzuki, Red Stripe, and the Jamaica Public Service.

Despite the expansion of his content, Uncle has stayed true to his brand, continuing to spotlight new and upcoming restaurants and food spots while sharing reviews online.

Lauded by his followers for the care put into his editing as well as his interesting and varied content, Bryan is a standout creator this year.

Reuben “Ganja Clauze” Hussey

Reuben “Ganja Clauze” Hussey (Photo via X)

Reuben “Ganja Clauze” Hussey continued to stand out in 2025 with his witty, self-aware take on life from an “uptown” Jamaican perspective. Known for blending humour with honest social commentary, the content creator has built a loyal following by turning everyday observations into comical moments.

This year, Ganja Clauze earned his spot on the list for his central role in one of social media’s most talked-about viral moments— the TikTok elections parody. As the face of the fictional JNP, he went head-to-head with the FJP party led by Karlando “Bad Sekki” Bailey, transforming Jamaica’s political landscape into a comedic spectacle online.

The mock elections captivated audiences, with Jamaicans tuning in daily for live streams, campaign videos, interviews and manifesto reveals. The parody unfolded across 15 ‘parishes’, including Portmore, and even featured a leaders’ debate hosted by podcaster Jhaedee “Jaii Frais” Richards.

Although the JNP ultimately lost the mock election, the moment propelled Ganja Clauze into mainstream conversations. The parody also led to multiple media interviews and an invitation to attend Prime Minister Andrew Holness’ swearing-in ceremony at King’s House, where he met the prime minister in person.

Clauze also trended this year after cutting his beard, shocking social media users and prompting a wave of trolling online.

All things considered, 2025 has been a standout year for Ganja Clauze.

Juliet “Julie Mango” Bodley

Juliet “Julie Mango” Bodley (Photo via Instagram)

Comedian, emcee and social media influencer Juliet “Julie Mango” Bodley consistently delighted her online community throughout the year with comedic skits that showcased Jamaican culture, habits and traditions.

From depictions of Jamaican parents to popular sayings and the memorable character of the Jamaican man “Everton”, her skits celebrate the uniqueness and authenticity of Jamaican life. Beyond entertainment, she has also used her platform as a space for mental health advocacy, educating her followers on a topic that is often overlooked.

This year, she took her influence a step further by delivering her first TEDx talk at TEDx Queen Village in New York.

Joan McKenzie

Joan McKenzie (Photo via Instagram)

Known for her iconic skits that capture Jamaican culture and everyday experiences, actress, producer and educator Joan McKenzie has earned a spot on our list of top social media personalities for 2025.

With her signature wigs and memorable characters such as “Miss Gladys” and “Princess”, McKenzie has entertained her online followers throughout the year with skits that reflect authentic Jamaican culture and family dynamics. In doing so, she has amassed a strong following across multiple social media platforms.

Earlier this year, Joan also took a bold step by participating in the Miss Clarendon Festival Queen 2025 competition, where she placed second runner-up and walked away with awards for best performance and most popular on social media.

Rushane “RushCam” Campbell

Rushane “RushCam” Campbell (Photo via Instagram)

Rushane “RushCam” Campbell is undeniably one of the social media personalities who truly levelled up this year. From viral moments to meaningful conversations, RushCam struck a rare balance between entertainment and substance, keeping audiences laughing while also giving them plenty to think about.

His podcast No NDA quickly became a go-to, known for its unfiltered discussions and candid guests. Each episode delivered memorable moments, whether through sharp commentary, honest storytelling or funny interactions. A fan favourite with audiences has been the recurring appearances of his mother, Ruth Ann Byfield, whose quick wit, warmth and vibrant personality consistently stole the show and added a unique, refreshing dynamic to the podcast.

Beyond digital spaces, RushCam’s presence extended into major brand moments. He hosted the Fenty launch at Fontana Pharmacy in Kingston, further cementing his growing influence and versatility as a media personality.

He also sparked an important conversation during his appearance on the SimSoul Show, where he openly discussed navigating complex mother–child relationships. The discussion was made even more impactful with his mother joining him, offering viewers honesty, vulnerability and perspective rarely seen so publicly.

If this year is any indication, the best is truly yet to come for RushCam.

Joel Youngsang & Chris “Seelaing” Laing

Joel Youngsang (left) and Chris “Seelaing” Laing. (Photo via Instagram)

Joel Youngsang and Chris “Seelaing” Laing remained a staple of Jamaican social media comedy in 2025, delivering skits that blended sharp humour with everyday local experiences. The popular digital creators are best known for their frequent collaborations, producing content that resonates across platforms such as Instagram and TikTok.

The duo first gained widespread recognition for their fan-favourite series, “How Jamaicans Name Roads”. Over the years, they have continued to partner on other series such as their “Super Mario” inspired skits, which showcased their ability to put a uniquely Jamaican spin on familiar concepts. Their relatable storytelling and natural on-screen chemistry have made them go-to creators for both entertainment and brand promotions.

Beyond comedy, Youngsang and Laing have also carved out a strong presence through partnerships with various Jamaican brands, seamlessly integrating promotional content without losing the authenticity that audiences appreciate. Their consistency and creativity ensured they remained among the most entertaining and influential social media personalities of 2025.

Honourable mentions

Of course, our social media personality list is incomplete without our honourable mentions. These include Daindra Harrison and Evert “Evy Royal” Johnson, who continue to sustain and expand their culturally rich, nostalgia-driven brands; and RickyTheStoryTeller, who keeps audiences engaged with his relationship advice and funny takes.