Crowdfunding: An alternative for business recovery
Could crowdfunding offer an alternative solution to Jamaica’s growing business recovery challenges? Amid increasingly frequent climate-related shocks and the fallout from Hurricane Melissa, calls are intensifying for the country to formally recognise crowdfunding not merely as charity, but as a structured financial tool for business recovery and long-term economic resilience.
For years, Jamaicans have quietly participated in crowdfunding, often without naming it, raising medical expenses, disaster relief, and creative projects on platforms such as GoFundMe and Kickstarter. Now, the Young Entrepreneurs Association (YEA) is calling for a formalised framework that reflects how Jamaicans already support one another.
“In the immediate aftermath of Hurricane Melissa, help did not arrive first through formal systems. It came from the crowd – citizens, communities, private individuals, diaspora, and businesses who stepped in with food, labour, transport, shelter, and financial assistance. This is how Jamaicans respond in times of crisis,” said YEA President Cordell Williams.
According to a proposal from the YEA, the framework could include two options: one that provides a revolving business recovery fund that allows public contributors, the diaspora, and private entities to pool funds into a collective vehicle. Approved businesses access capital based on recovery needs, and repayments flow back into the fund, allowing the same capital to support multiple enterprises over time, unlike grants, which are exhausted once spent. The other option allows contributors to choose specific businesses to support through supervised crowdfunding platforms or financial institutions. Funds may be released immediately for urgent needs or held as a flexible line of credit, enabling phased recovery and controlled drawdowns.
“This crowdfunding framework also encourages business formalisation, as to access funds, businesses would have to progress to a state where they are registered formally and ultimately get to a stage where they are providing basic business information and operating transparently,” she added.
Following Hurricane Melissa, the YEA argues that Jamaica’s business support systems must evolve to address repeated climate shocks, with crowdfunding offering a faster and more flexible recovery tool than one-off grant programmes. Globally, the model is already gaining traction. The crowdfunding market was valued at US$2.14 billion in 2024 and is projected to reach US$5.53 billion by 2030, according to Grand View Research, with North America accounting for roughly 31 per cent of global activity, followed by Asia. Despite this growth, Jamaica remains largely outside formal crowdfunding ecosystems. Where crowdfunding is used, funds are often raised for a single purpose and spent once, with no structured mechanism to support subsequent businesses or future crises. The absence of a formal framework, the association notes, is largely linked to regulatory and financial sector concerns around investor protection, fraud prevention, and anti-money laundering and know-your-customer (AML/KYC) compliance. YEA argues, however, that these risks can be managed by ensuring crowdfunding activities operate through approved or supervised platforms, adhere to clear reporting and disclosure standards, and remain within existing financial oversight frameworks. While global crowdfunding models often incorporate clear expectations of financial returns, particularly through equity, debt, and real estate structures, the YEA says its proposed framework is deliberately different in its initial phase. According to Williams, the framework is not designed at the outset as a traditional investment vehicle but as a business recovery and resilience mechanism, particularly for micro, small, and medium-sized enterprises (MSMEs) affected by COVID-19, climate shocks, and other economic disruptions. In that context, she said, participation would be driven less by short-term financial gain and more by impact-orientated objectives such as economic stability, business continuity, and community recovery.
“In the proposed context, however, [it] is a platform for future evolution. While returns were not central to the initial proposal, the framework creates a foundation that could later accommodate different models, including low-return, profit-sharing, or blended-finance options, once regulatory and institutional arrangements are clarified,” she told the Jamaica Observer.
In essence, the first phase prioritises business survival and economic resilience. Any discussion on investor returns would come in later phases, informed by policy dialogue, regulatory guidance, and stakeholder consensus. At this stage, the YEA has not yet formally engaged regulatory oversight bodies. However, the concept has been informally discussed with multiple stakeholders in the space and also with one financial institution that already operates a digital platform and internal framework capable of supporting this type of financing.
“Those discussions helped validate that the idea is operationally feasible and would be widely welcomed once the appropriate regulatory pathways are defined,” she told the BusinessWeek.
In the new year, the YEA intends to further engage local players in the financial industry, the Jamaica Bankers Association, the Development Bank of Jamaica, the Ministry of Industry, regulators, and other key stakeholders to explore how a crowdfunding framework can be safely institutionalised, with appropriate governance, consumer protection, and risk management.