WATCH: Williams revisits his viral ‘latte’ moment to tout real estate market
Christopher Williams, chairman and CEO of different Capital, has revisited the moment some six years ago when he evoked controversy with a statement about the middle class and their ability to afford housing units.
Williams, then the chairman of Proven REIT pitching what at the time was its latest residential development to prospective buyers, had said that the units could be purchased by middle class people if they drank one less latte a day.
Following criticism over the remark, he apologised for the comment which he labeled as inappropriate.
However, in a recent video release, Williams noted that the $19 million unit he had been making reference to at the time is now valued at $35 million, which he said underscores his overall point about the power of real estate.
“Don’t ramp and play around with real estate cause that is the path to your long-term wealth, think different,” he said.
Following his departure from Proven last year, Williams co-founded different Capital with businessman Gary Matalon, with the real estate brokerage aiming to unlock investment properties across the Caribbean to clients.