Tuesday Style Fashion (TSF) kick-starts the year with the spotlight on retailers. Under the fashion radar today is Ann Marie Clarke, the new owner of Gaychel Boutique.

I grew up here in Kingston, then spent about 15 years working in London’s fashion industry — buying and merchandising for high street retailers and department stores. During that time, my close friend Nell Robinson and I co-founded a swimwear brand called Bang!. Seeing our pieces on people like Rihanna and Cara Delevingne was surreal. After that, I pivoted into something completely different and co-founded Inclusive Consultancy, a diversity, equity, and inclusion agency focused on addressing the lack of diversity in the fashion industry. All of that experience — the design perspective, the retail expertise, understanding what makes brands truly resonate — had been preparing me for this moment.

If you count from when I started in London in 2007 it’s been about 18 years. It’s been quite a journey — from the fast-paced world of high street fashion to launching my own brand, then into consultancy, and now bringing all of that experience to Gaychel.

What led her to Gaychel boutique?

Honestly, it felt like the right time to come home. Gaychel has this incredible legacy — over 40 years as Kingston’s go-to for sophisticated women’s fashion. When the opportunity came up to take over from the two ladies who’d built this treasured boutique, I saw the potential to honour that heritage while bringing a fresh perspective. I wasn’t interested in changing what Gaychel stood for, but I could see how my international experience and design sensibility could help evolve it for a new generation. Plus, there’s something special about being able to contribute to Jamaica’s fashion landscape in a meaningful way.

How has the brand been refreshed to garner additional support?

I’ve really focused on curation and intentionality. Every piece we bring in now has to earn its place — I’m thinking about quality, longevity, sustainable fabrics, and beautiful construction. It’s less about chasing trends and more about offering pieces that women will reach for season after season. I’ve also brought in that minimalist aesthetic I’m drawn to — clean lines, refined silhouettes, a more edited approach to our collections. We’re balancing that tropical exuberance Jamaica is known for with a more contemporary, understated elegance. And I’ve worked on creating an intimate shopping experience, where it feels like you’re being styled by a friend who really gets you, not just shopping in a store.

What can customers look forward to from Gaychel in 2026?

More of what we’ve been building — thoughtfully curated collections that speak to the modern woman who values quality over quantity. I’m excited about deepening our commitment to sustainability and sourcing in new locations that align with that ethos. We’re also looking at hosting more intimate events — trunk shows, styling sessions, things that bring our community together. Gaychel has always been about connection, and I want to keep nurturing that while introducing fresh style perspectives.

What are a few season must-haves?

I’m always going to say invest in beautiful basics — a perfectly cut linen shirt, tailored trousers that fit well, an elegant kaftan that works for everything from beach to dinner. Look for pieces in natural fabrics that breathe in our climate but still feel luxurious. For Spring 2026 specifically, we’re loving tactile textures like fringe and appliqués, voluminous silhouettes and vibrant colour pops. It’s about balancing those timeless investment pieces with touches of what’s fresh and exciting right now.

Editor’s Note: The original owners of the boutique were sisters-in-law Ruth Scott (Rachel Scott from Diotima’s mother) and Maydene Dunn (Scott Dunn’s mother). The name “Gaychel” was actually created by combining their daughters’ names: Peta-Gay and Rachel.

Gaychel Boutique

10 Argyle Road in New Kingston. Open Tuesday to Friday, 10:00 am to 5:00 pm, and Saturdays from 11:00 am to 5:00 pm.

Accessories bring the final touch in creating a harmonious look. (Photo: Joseph Wellington)

Inside Gaychel Boutique clear pathways, soft hues, a large mirror, uncluttered shelves create a striking first impression. (Photo: Joseph Wellington)

Meet Ann Marie Clarke, managing director, Gaychel Boutique (Photo: Joseph Wellington)