A new chapter in Jamaican youth football development was officially unveiled with the launch of All Star Jamaica Football, an initiative spearheaded by Project to Project Consultancy, under the leadership of Leighton Davis, and designed to provide structured opportunities for young players to develop, compete, and gain exposure at higher levels of the sport.

The programme brings together promising youth footballers under a single banner, with an emphasis on elite training, discipline, and holistic development. Central to the initiative is a strategic partnership with Ballaz Academy, which hosted the All Stars for an intensive training clinic focused on technical skills, tactical understanding, and professional standards.

Speaking at the launch, Davis emphasised that All Star Jamaica Football is about more than identifying talent, it is about creating sustainable pathways.

“We wanted to build something that goes beyond one-off tournaments or showcases. All Star Jamaica Football is about development, structure, and exposure. It’s about giving young players the tools, guidance, and environment they need to grow both on and off the field,” Davis said.

Founded on the belief that football can be a powerful vehicle for youth empowerment, the initiative targets players at critical stages of their development, offering access to quality coaching, mentorship, and competitive experiences. The training clinic at Ballaz Academy will allow athletes to engage in high-level sessions while learning the importance of discipline, teamwork, and personal responsibility.

Ballaz Academy’s involvement adds technical depth and credibility to the programme.

Andre Virtue of Ballaz, who was a guest speaker at the launch, highlighted the importance of structured development in shaping future football professionals.

“Talent alone is never enough. Young players need the right environment, consistent coaching, and the right mindset. Initiatives like All Star Jamaica Football help bridge that gap and prepare players for the realities of the game,” Virtue said.

The launch event was hosted by media personality and youth advocate Empress Golding, whose involvement underscores the programme’s broader social mission.

The initiative has also attracted strong corporate support, with sponsors including Good2Grow Yogurt, Key Insurance Company Limited, Xpress Sports, Starlight Production, Blacktie Images, and Project to Project Consultancy. Organisers noted that this backing reflects growing private-sector confidence in structured youth sports development.

“Our sponsors understand that investing in youth sport is an investment in Jamaica’s future. Their support allows us to create meaningful experiences that can shape lives, not just careers,” Davis said.

All Star Jamaica Football is positioned as a platform for collaboration, bringing together academies, corporate partners, media, and communities to support young athletes. Beyond football performance, the programme also emphasises character building, leadership, and life skills, recognising the broader impact sport can have on young people.

“If we get this right, we won’t just be developing footballers, we will be developing confident, disciplined young people, who are prepared for whatever path they choose,” Davis said.

All Star Jamaica will pit the best players from the prep and primary school competitions against each other.

The matches will take place on February 18 at the American International School in Kingston on College Green Avenue.

The opening match between the Primary ‘B’ and Prep ‘B’ teams will take place at 2:00 pm with the Primary ‘A’ facing the Prep ‘A’ at 3:30 pm.

Entry for adults will cost $1,000 with children required to pay $500.

Members of the All Preparatory and All Primary teams go through their paces during an open training session at Ballaz Academy on Wednesday February 4, 2026. The players will feature in All Star Jamaica’s football showcase event on February 18, 2026 at AISK, starting at 2:00 pm.