Hennessy has announced a partnership with Yard MAS as the exclusive cognac partner for the 2026 Carnival season in Jamaica.

Distributed by Select Brands Limited, Hennessy will have a strong presence as the “Spirit of Carnival” bringing its heritage, culture, and celebratory nature to one of Jamaica’s most vibrant and dynamic road experiences.

The agreement grants Hennessy exclusive cognac pouring rights across the Yard MAS experience for the 2026 season.

“Carnival has always been a space where culture, music, and celebration come together naturally, and Hennessy fits comfortably in that environment,” said Lauren Meghoo, marketing manager at Select Brands Limited.

Revellers can expect curated experiences, including dedicated Hennessy mobile bars, premium cocktail offerings, elevated bar moments at major events such as the beach party, and a refined mixology experience at the luxury lunch stop on road march day. The brand will also have a strong on-the-road presence connecting with the energy and culture of Carnival.

“This partnership with Hennessy represents a powerful new chapter for Yard Mas Carnival. Hennessy is a brand that resonates deeply with Jamaicans as it is celebrated within both our dancehall & carnival cultures and is embraced in moments of achievement and elevation. As we mark our fourth Road Experience within the streets of Kingston as Yard Mas Carnival, aligning with a global brand like Hennessy complements and enhances the premium energy of our costumes and road experience, and also signals the kind of forward-thinking collaborations we are committed to building for our Yardies,” said Andrew Bellamy, managing director of Yard MAS.

Mixologist Trevor Luke pours the welcome Hennessy cocktail, Carnival Vibe Check, to commemorate Hennessy as the exclusive cognac partner with Yard MAS Carnival.

One of the official Hennessy Carnival cocktails for the season, Carnival Vibe Check, is made with 1oz Hennessy VS, 1.5oz pineapple juice, and 4oz grapefruit soda.