AS wig installations and protective styling continue to dominate Jamaica’s beauty market, demand has surged for lace adhesives that can withstand heat, sweat, and long wear.

Jay Slay Products, founded in 2021, has built its brand by delivering exactly that. Owned and operated by Annakay Dunn, professionally known as Jay, the company was created to solve a common consumer problem: lace adhesives that fail under real-life conditions.

Despite early setbacks and repeated discouragement, Dunn said she persisted, focusing on performance rather than trends. The brand’s core product, Stuck On You Lace Adhesive, popularly referred to by customers as “the terrible glue”, has gained traction for its extreme hold and reliability.

Designed for wig wearers who cannot afford lifting, slipping, or frequent reapplication, the adhesive has become a preferred choice for both everyday users and professional stylists, Dunn said.

She said Jay Slay Products offers multiple adhesive options in various sizes, allowing customers to match strength to lifestyle.

Among the range, the Xtreme Sport variant is the strongest and most sought-after, engineered for maximum durability in high-humidity and high-activity environments. This variant has driven repeat purchases and brand loyalty as consumers increasingly prioritise performance over price.

“Market demand for high-strength lace adhesives continues to grow, fuelled by social media beauty content and the increasing use of wigs as a long-term styling solution,” Dunn said. “Jay Slay Products has capitalised on this shift through a strong online presence, using
Instagram to demonstrate product effectiveness and build direct consumer trust.”

Customers can view the product range via the brand’s Instagram page and purchase directly through
www.jayslayproducts.com.

“Jay Slay Products’ success highlights a clear trend in the beauty industry: Consumers want products that work, last, and deliver consistent results. By focusing on strength, reliability, and real-world performance, Jay Slay Products has positioned itself as a serious contender in Jamaica’s competitive beauty market — and a brand built to scale,” Dunn said.

Stuck On You lace adhesive, popularly referred to by customers as “the terrible glue”.