Campari, Valiant turn up the heat with Win Your Passion Moment
Campari extends the ‘season of love’ with its Win Your Passion Moment running up to March 29.
Designed to celebrate self-expression and unforgettable experiences, the campaign invites consumers for a chance to win prizes to elevate exciting moments with Campari.
Front and centre of the campaign is the “Campari boss” Valiant.
Known for his raw charisma and fearless self-expression, team Campari said Valiant represents a new generation that isn’t afraid to lean into passion, pleasure, and personality.
“The Campari Win Your Passion Moment is our way of rewarding consumers who live life unapologetically,” said Dominic Bell, communications manager at Campari.
“Campari has always celebrated individuality and bold self-expression, and that is why the partnership with Valiant is such a natural fit,” said Bell. “Valiant is what Campari represents, that sensual man that effortlessly attracts onlookers. Campari is that rough around the edges, yet very sensual type. He isn’t afraid to express himself when it comes to sensual passionate moments,” Bell continued.
For Valiant, the partnership has been nothing but respect, fun, and just lifetime moments.
“It feels great to be the face of Campari’s Win Your Passion Moment campaign. For me, passion is everything — music, growth, the journey — and Campari really understands that energy. This collaboration feels natural because it celebrates bold moments and going after what you believe in,” Valiant stated.
Fans can expect to see Valiant stepping into different spaces, creating memorable moments, and enjoying life while staying true to himself.
With prize draws taking place every two weeks throughout the promotion period, participants will have multiple chances to win an impressive line-up of prizes, including a four-night getaway for two to the Dominican Republic; a four-night staycation for two at Sandals Jamaica; a bedroom makeover set; an Xodus Carnival costume; and a 55” television.
Consumers are encouraged to participate throughout the promotion period for multiple chances to win.
