THE Heart Foundation of Jamaica (HFJ) is supporting Government’s decision to levy a Special Consumption Tax (SCT) on non-alcoholic sweetened beverages, describing it as “a monumental step forward in the fight against non-communicable diseases (NCDs)” that “demonstrates a firm commitment to the long-term well-being of the Jamaican population”.

In a release on the issue, the HFJ noted that Finance Minister Fayval Williams also “announced a series of tax increases on tobacco and alcohol as part of comprehensive measures to ease the increasing fiscal burden on the Government arising from the treatment of NCDs, many of which are linked to the harmful use of these products”.

The foundation said that for years it has advocated fiscal policies that discourage the consumption of products known to fuel obesity, diabetes, heart disease and cancer.

“By increasing taxes on these products, the Government is taking decisive action to make healthier choices more accessible and affordable, creating a healthier Jamaica for the next generation,” the HFJ said.

The release reports HFJ Chair Dr Andrene Chung as saying the foundation is heartened to see the Government taking this bold step.

“Taxing sugary drinks, tobacco, and alcohol is one of the most effective, evidence-based tools we have to prevent chronic diseases. This is a massive win for public health. It shows that our leaders are listening to the science and to the voice of the people who want to see a healthier, more productive nation,” she added.

The HFJ also said studies have consistently shown that higher taxes on sugary drinks are crucial for reducing the burden of childhood obesity.

“This policy is not just about taxes; it is about saving lives,” explained HFJ Executive Director Deborah Chen. “By reducing the consumption of harmful products we are reducing the burden on our health-care system and empowering families to live better, longer lives.”

The HFJ said it looks forward to working collaboratively with the Ministry of Health and Wellness and the Ministry of Finance to support the implementation of these measures, including the potential to invest the increased revenue into health promotion and education.