Red Stripe, J Wray & Nephew to enhance 100’s 10×10 anniversary celebration
Title sponsors of 100’s 10×10 anniversary celebration, Red Stripe and J Wray & Nephew will both be pulling out all the stops to ensure that patrons have an unforgettable experience on Saturday.
Red Stripe’s junior brand manager Hanna Turner noted that they share integral similarities with 100 that made the collaboration a no-brainer.
“We’ve been partners with 100 for many years and we value that partnership; and just the whole essence of them being a sports bar and Red Stripe is synonymous with sports as well as having a good time and good food. So, the partnership only truly made sense from a natural integrated standpoint,” she said.
Meanwhile, Mark Telfer, J Wray & Nephew’s regional brand manager explained that besides drink offerings, there will be an interactive games zone.
“Get ready for an unforgettable night packed with fun activities for everyone! Dive into group games, enjoy solo activities, and discover plenty of surprises in the Wray Rum Entertainment Zone. And of course our Wray Rum specials on the night,” Telfer explained.
He also said that the choice to collaborate with the restaurant and gaming lounge for the milestone was cemented by shared values.
“For many years now, 100 has been a solid partner, providing the ideal space for our brands to connect with consumers. Wray & Nephew white overproof is firmly rooted in Jamaican culture, and 100 captures (everything) from food to entertainment and rum; making it an easy decision,” Telfer added.
Patrons can enjoy the entertainment zone and other offerings from as early as gates open at 6:00 pm, up until showtime.
There will be live performances by Gyptian, Christopher Martin, Agent Sasco, and Beenie Man.