Jamaica’s tourism industry is set to receive a massive boost later this month when NBC’s Today show broadcasts its inaugural ‘Girls Trip’ live from Sandals Dunn’s River in Ocho Rios.

The March 26 and 27 broadcasts, featuring co-hosts Jenna Bush Hager and Sheinelle Jones, are being presented in collaboration with the Jamaica Tourist Board (JTB) and will offer viewers a chance to win a sponsored, all-inclusive trip for two to Sandals Dunn’s River to join Bush Hager and Jones.

The exclusive vacation package includes a five-day, four-night stay, featuring unlimited dining, premium spirits, land and water sports, including PADI-certified scuba diving, snorkelling, and pickleball, plus round-trip airfare courtesy of the JTB.

As part of the entry, fans will be asked to submit a short video sharing why they should join the adventure, with the winner to be revealed later this March. To enter, viewers can visit jennaandsheinelle.com.

The latest US morning show ratings for the week of February 16, 2026 show NBC’s Today show continuing to hold the top spot in total viewers, averaging 3.289 million and 637,000 viewers in the key Adults 25-54 demographic.

“We’re looking forward to rolling out the red carpet of island hospitality for our friends at the Today show and viewers alike,” a release quotes Kevin Clarke, general manager of Sandals Dunn’s River.

“Beyond the stunning backdrop of the beautiful Sandals Dunn’s River, we’re eager to share the heart and soul of Jamaica, showcasing what makes this island so special to us and all who visit,” Clarke added.

An aerial view of Sandals Dunn’s River which will host NBC’s Today show broadcasts March 26&27.