Jamaican-owned GroceryList says it turned a profit last year with US$2.7m in revenues
Jamaican-owned digital platform GroceryList, which operates out of Pompano Beach in South Florida, is reporting that it crossed US$2.7 million in revenue last year, reaching profitability by enabling immigrants abroad to purchase essentials from trusted local merchants for their families back home, delivered the same day.
Touting the platform in a press statement this week, the principals noted that what looks like a grocery delivery app is, in practice, a logistics and payments infrastructure built for markets where retail, addressing, inventory visibility, and last-mile coordination are highly fragmented.
“We didn’t set out to build a delivery app. We built the rails that turn diaspora support into real goods on a table within hours,” said Jermain Morgan, COO and Co-Founder of GroceryList. “Cross-border love is predictable. The infrastructure to serve it just didn’t exist.”
GroceryList connects diaspora customers in the US, Canada, and the United Kingdom to more than 1,200 local merchants across Jamaica. And it’s no longer just groceries, Morgan said.
Co-founders of GroceryList Jermain Morgan (left) and Rory Richards
He noted that customers use the platform to purchase groceries and fresh produce; hardware supplies; farm store items; pharmacy items; cooking gas; bill payments; wholesale items; restaurant meals, and pet store supplies.
According to GroceryList, remittances into the Caribbean total billions annually, but how that money becomes food, supplies, or household essentials is still largely offline and inefficient. It said it flips that model – families abroad don’t send cash and hope for the best, they choose the exact items their loved ones need and see them delivered in real time.
“Diaspora families don’t just want to send money. They want to solve problems immediately,” said Rory Richards, CEO & Co-Founder of GroceryList. “If a parent needs groceries, gas, medication, or even hardware supplies today, GroceryList makes that happen the same day. That’s a very different value than a wire transfer.”
It also noted that large e-commerce players typically fail in smaller island markets due to inconsistent addresses, informal retail networks, and logistics gaps, adding that it leaned into that complexity, building its own merchant onboarding, wallet flows, shopper network, and last-mile coordination layer.
That same infrastructure is now used by hotels, supermarkets, and wholesalers to source produce and goods through GroceryList’s B2B network.
Regional partners include PriceSmart, ProgressiveGrocers, Lillian LTD, alongside hundreds of independent merchants.
With profitability achieved, GroceryList said it is expanding into additional Caribbean markets while deepening its role as a diaspora commerce platform that brings groceries, pharmacy, hardware, bill pay, gas, wholesale, restaurants, and pet supplies all in one place.