TODAY on The Rock
It was a flurry of activity as NBC’s TODAY Show filmed two episodes in Jamaica on Thursday, March 26 and Friday, March 27 with hosts Jenna Bush Hager and Sheinelle Jones. The hosts explored the island’s culture, cuisine, and spirit over two days which brought to life Jamaica’s unique hospitality to the world. In addition, destination Jamaica secured a secondary shoot with the show’s executive producer Talia- Parkinson Jones who is of Jamaican heritage.
TODAY (often referred to as the TODAY Show) is an American morning television show that has been a staple of NBC News since its debut on January 14, 1952. As of early 2026,
TODAY remains a top-rated morning show, holding the top spot in total viewers of over three million.
Photos: DACX Production
Talent, crew and specially invited guests of the TODAY Show were treated to a Sandals Dunn’s River welcome party on Wednesday, March 25.
NBC’s TODAY Show hosts Jenna Bush Hager (front) and Sheinelle Jones got a guided tour of Jamaica’s iconic Dunn’s River Falls in Ocho Rios.
NBC’s TODAY Show hosts Jenna Bush Hager (left) and Sheinelle Jones arrived at Mystic Mountain via sky lift ahead of the thrilling bobsled ride.
NBC’s TODAY Show hosts Jenna Bush Hager (left) and Sheinelle Jones hopped out of their bobsled after a roller coaster ride.
NBC’s TODAY Show host Jenna Bush Hager found her favourite Jamaica swimsuit!
NBC’s TODAY Show hosts Jenna Bush Hager (left) and Sheinelle Jones snapped an ussie at popular eatery Miss T’s Kitchen in Ocho Rios. (Photos: Dacx Productions)
Delivering a taste of Jamaica, Miss T’s Kitchen principal Anna-Kay Tomlinson (centre) served jerk chicken, curried goat and escoveitch fish to NBC’s TODAY Show hosts Jenna Bush Hager (left) and Sheinelle Jones at her restaurant in Ocho Rios.
Minister of Tourism Edmund Bartlett welcomed NBC’s TODAY Show hosts Jenna Bush Hager (left) and Sheinelle Jones to Jamaica.
