AW Fashion: A Cohesive Thread

What is fashion if not wearable art? From clothing designs to the runway, art has played a significant role in every major fashion house the world over. The multi-disciplinary crossover forms an unbreakable bond, from window displays to fabric prints, and there are moments when designers become artists and artists become designers.

As with fine art, photography, music, architecture and film, all these art forms must co-exist. Fashion shows are dependent on music to enhance the movements of the models and to set the tone for the shows’ proceedings. Photography and film – music is closely interconnected with film – create visual stories that spark our interest, and this in turn helps to create brand awareness. Architecture as well as fine art merges with fashion to create elaborate fashion shows and amazing photo shoots. Viewers are not only drawn to high-quality photos but also to those that tell a story, and this story helps to sell fashion merchandise. One simply cannot exist without the other.

Paint Jamaica, a street art movement launched by Marianna Farag in 2014 to uplift communities in need, has become one of the must-see sites on our island. Its murals tell stories of empowerment and self-worth, painted by talented individuals across the globe and here on The Rock that have attracted viewers from all demographics to 41 Fleet Street. The once stigmatised community has become the new playground for several photographers, models, fashion designers and stylists alike.

All Woman Fashion shares with you a seamless blend of art and fashion.