June 18, 2017
AW Fashion: Alkaline Launches Clothing Line
Dancehall fans can rejoice: Jamaican artiste Alkaline has launched clothing line Vendetta Fam. The unisex clothing line channels an urban street style reminiscent of Kanye West’s Yeezy or skater brand Supreme. “It was a crossover from the music,” shared sister-manager Kereena Beckford, two Friday nights ago. “We started out with merch for our fans and it evolved from there.” Of particular interest were the sweatsuit combos which were emblazoned with the brand’s name. The collection was launched on Night 1 at CFW, set to the background sounds of the singer himself, with crowd favourites such as
Fleek and
Champion Boy. Eager fans can find the pieces online.
Models close the show at the launch of dancehall artiste Alkaline’s new clothingline Vendetta Fam.
Hoodies in a variety of colours boastedlogo and label Vendetta Fam fromdancehall artiste Alkaline’s new clothingline launched at CFW.
This two-piece ensembleshowcased lyrics “Spoil Yuh”as part of dancehall artisteAlkaline’s new clothing lineVendetta Fam.
Dancehall artiste Alkaline’s new clothing lineVendetta Fam featured this green unitard.
This sweatsuit with cut-outs isreminiscent of Kanye West’s Yeezycollection. It was revealed as part ofthe womenswear of dancehall artisteAlkaline’s new clothing line VendettaFam.
“Young Lord” stated this model’s T-shirt,seen as part of the collection of dan
A mesh and fabric body suit
A pink ensemble from artiste Alkaline’s newclothing line Vendetta Fam.
A patterned look from dancehallartiste Alkaline’s new collection.
This sleeveless hoodie and track pantscombo bear the logo of Alkaline’s VendettaFam. Sister-manager Kereena Beckfordsays the clothing line was a naturalcrossover from the music business.
Sister-manager Kereena Beckford saysAlkaline’s new line Vendetta Fam ischannelling “urban edge”, as seen in thisbomber jacket.
Designer of the line KereenaBeckford, Alkaline’s sistermanager.
A model shows off the goods from dancehallartiste Alkaline’s new clothing line VendettaFam at Caribbean Fashion Week last Friday.