All Woman
  • Home
  • Relationships
  • Features
  • Fashion & Beauty
  • Health & Fitness
  • Your Rights
  • Parenting
  • Advice
    • Home
    • Relationships
    • Features
    • Fashion & Beauty
    • Health & Fitness
    • Your Rights
    • Parenting
    • Advice
Daika Mitchell embraces uncertainty and crafts purpose through professional evolution
Assisting the Desnoes and Geddes (D&G) Foundation in their community outreach, Red Stripe Communications Manager Daika Mitchell proudly represented her company at the most recent guidance counsellors’ workshop hosted in partnership with RISE Life Management Services..
All Woman, All Woman Front Page, Career & Education, Career & Education Front Page
March 17, 2024

Daika Mitchell embraces uncertainty and crafts purpose through professional evolution

“LIFE is full of surprises and serendipity. Being open to unexpected turns in the road is an important part of success.” The Condoleezza Rice quote reflects the professional journey of Daika Mitchell, who joined Red Stripe as a HEART NSTA/Trust trainee and is now the communications manager. Along the way, Mitchell has been pushed outside her comfort zone, shoved into unexpected opportunities, and completely surrendered to uncertainty. While this may sound frightening to some, she believes her unexpected experiences have positioned her exactly where she needs to be.

“Throughout my high school years at the Convent of Mercy Academy “Alpha”, I was absolutely sure I had discovered my passion. I was good at accounting; I enjoyed accounting; how could it not be what I was meant to do? I successfully finished my secondary courses while also completing accounting technician certification courses. However, financial challenges hindered my efforts to pursue this field of study at the tertiary level after high school. So I decided to stay home for a year to figure out what to do next,” shared Mitchell.

A close relative of hers then encouraged her to pursue practical training with the HEART NSTA/Trust. At this time, she had all intentions of studying accounting. However, the training agency could only facilitate a general administrative role at Red Stripe. Though doubtful, Mitchell accepted the position with the ultimate goal of joining the accounting department.

“Thanks to an excellent manager, I was not limited to my administrative responsibilities and excelled in the role. I had the responsibility of strategising and executing major company projects like the Red Stripe house renovation, Big Vibes, and Strategy Day, interacting with team members across numerous departments and engaging external suppliers. All in all, my role was never mundane and I was exposed to other exciting and dynamic tasks. After a few years my manager and colleagues encouraged me to take on an available human resources (HR) role in which I had yet to gain experience.”

What happened to accounting? Well, Mitchell no longer had any interest in the accounting department. Witnessing the long and exhausting hours her finance friends had to work, she decided she had all intentions of growing professionally, “helping others, moving up the corporate ladder, but also working in a flexible role that allowed me to spend time with family”.

“After numerous discussions, ambivalent emotions, and enlightening realisations, I took on the HR role. Though full of doubt, my mindset was to embrace the experience and give it my best shot,” she said.

Realising her potential to learn and adapt, she was recruited to assist the corporate affairs team when they were short-staffed. Her interest in corporate affairs had already grown by then, especially since her mentor worked in that department, but once again, doubt swarmed her mind.

The self-doubt did not linger though; she got an epiphany right then. She had grown tremendously. Though she was taking on a role completely different from anything she had ever done, Mitchell was prepared to overcome each challenge. Of course, there would’ve been challenges, she was working with a team of high-performing professionals as a complete newcomer!

“For starters, I was not only engaging my internal team, this was an outward-facing role. I struggled with engaging external partners, interacting with the media, and displaying strong leadership skills. Though I’m not quite where I’d want to be, I am more confident and better at leading and maintaining both internal and external relationships after being exposed to countless experiences,“ Mitchell said.

Seeing how well her performance was while merely assisting the team, she was officially offered the position of communications manager last year.

“Corporate affairs has given me the best of all worlds – satisfying my strong desire to help others, learning completely new skills, and enjoying the flexibility that comes with it. I actually think all my experiences within the company prepared me for this role, and it is by far my favourite,” she said.

Though she didn’t realise it then, her passion has undoubtedly changed, but her purpose has remained the same. She got a chance to help others in different ways, and now she can do it on a much larger scale – that is her purpose.

Encouraging young people who may feel unsure of their purpose and career aspirations, Mitchell shared, “Don’t be disheartened if you haven’t yet discovered your calling professionally. Embrace unforeseen opportunities, as every experience contributes to your journey, guiding you to the right place at the right time.”

{"xml":"xml"}{"allwoman":"All Woman", "jamaica-observer":"Jamaica Observer"}
0 Comments · Make a comment

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy
ALSO ON ALL WOMAN
Trelawny women tell their stories
All Woman
Trelawny women tell their stories
December 1, 2025
AFTER Hurricane Melissa destroyed her house in Cotton Tree, South Trelawny, leaving her and three children homeless, Kaydian Mendez is grateful as one...
{"xml":"xml"}{"allwoman":"All Woman"}
Joining the rally for women’s rights after IDEVAW
All Woman, Relationships
Joining the rally for women’s rights after IDEVAW
JEVAUGHNIE SMITH 
December 1, 2025
EVERY year, International Day for the Elimination of Violence Against Women (IDEVAW) on November 25 reminds us that violence against women isn’t a dis...
{"xml":"xml"}{"allwoman":"All Woman"}
Hubby got POORER, not richer
All Woman, Relationships
Hubby got POORER, not richer
CHRIS BRODBER 
December 1, 2025
Counsellor, When we got married I understood and was fine with ‘for richer or poorer’ as we both had big dreams and wanted to build together. However,...
{"xml":"xml"}{"allwoman":"All Woman"}
Can this marriage be saved?
All Woman, Relationships
Can this marriage be saved?
Marie BERBICK-BAILEY 
December 1, 2025
SOMETIMES marriage feels like a toothpaste tube you’ve squeezed dry. Every ounce of patience, love, and effort seems gone. The fights have left scars,...
{"xml":"xml"}{"allwoman":"All Woman"}
Placenta consumption: What modern women need to know
All Woman, Health
Placenta consumption: What modern women need to know
Dr Daryl Daley 
November 30, 2025
ACROSS social media and wellness platforms, one trend continues to gain attention: placenta consumption, also called placentophagy. From placenta smoo...
{"xml":"xml"}{"allwoman":"All Woman", "jamaica-observer":"Jamaica Observer"}
Jervian Johnson and the strength of unshakeable faith
All Woman, Features
Jervian Johnson and the strength of unshakeable faith
November 24, 2025
IN a world where engineering and manufacturing are still too often defined by metal, machines and men, Jervian Johnson is quietly but powerfully rewri...
{"xml":"xml"}{"allwoman":"All Woman", "jamaica-observer":"Jamaica Observer"}
UNiTE to end digital violence against all women and girls
All Woman
UNiTE to end digital violence against all women and girls
November 24, 2025
FROM November 25 — recognised as International Day for the Elimination of Violence Against Women (IDEVAW) — to December 10, we’re marking 16 days of a...
{"xml":"xml"}{"allwoman":"All Woman", "jamaica-observer":"Jamaica Observer"}
On re-marrying an ex
All Woman, Features, Your Rights
On re-marrying an ex
Margarette Macaulay 
November 24, 2025
Dear Mrs Macaulay, My ex-husband and I were married for 18 years, but I divorced him eight years ago in the United States (US) and remarried. My ex-hu...
{"xml":"xml"}{"allwoman":"All Woman", "jamaica-observer":"Jamaica Observer"}
❮ ❯
Scroll
Polls
Trelawny women tell their stories
All Woman
Trelawny women tell their stories
December 1, 2025
AFTER Hurricane Melissa destroyed her house in Cotton Tree, South Trelawny, leaving her and three children homeless, Kaydian Mendez is grateful as one...
{"xml":"xml"}{"allwoman":"All Woman"}
Joining the rally for women’s rights after IDEVAW
All Woman, ...
Joining the rally for women’s rights after IDEVAW
JEVAUGHNIE SMITH 
December 1, 2025
EVERY year, International Day for the Elimination of Violence Against Women (IDEVAW) on November 25 reminds us that violence against women isn’t a dis...
{"xml":"xml"}{"allwoman":"All Woman"}
Hubby got POORER, not richer
All Woman, ...
Hubby got POORER, not richer
CHRIS BRODBER 
December 1, 2025
Counsellor, When we got married I understood and was fine with ‘for richer or poorer’ as we both had big dreams and wanted to build together. However,...
{"xml":"xml"}{"allwoman":"All Woman"}
Can this marriage be saved?
All Woman, ...
Can this marriage be saved?
Marie BERBICK-BAILEY 
December 1, 2025
SOMETIMES marriage feels like a toothpaste tube you’ve squeezed dry. Every ounce of patience, love, and effort seems gone. The fights have left scars,...
{"xml":"xml"}{"allwoman":"All Woman"}
Placenta consumption: What modern women need to know
All Woman, ...
Placenta consumption: What modern women need to know
Dr Daryl Daley 
November 30, 2025
ACROSS social media and wellness platforms, one trend continues to gain attention: placenta consumption, also called placentophagy. From placenta smoo...
{"xml":"xml"}{"allwoman":"All Woman", "jamaica-observer":"Jamaica Observer"}
Archives
Polls
Recent Posts
Trelawny women tell their stories
All Woman
Trelawny women tell their stories
December 1, 2025
AFTER Hurricane Melissa destroyed her house in Cotton Tree, South Trelawny, leaving her and three children homeless, Kaydian Mendez is grateful as one...
{"xml":"xml"}{"allwoman":"All Woman"}
Joining the rally for women’s rights after IDEVAW
All Woman, ...
Joining the rally for women’s rights after IDEVAW
JEVAUGHNIE SMITH 
December 1, 2025
EVERY year, International Day for the Elimination of Violence Against Women (IDEVAW) on November 25 reminds us that violence against women isn’t a dis...
{"xml":"xml"}{"allwoman":"All Woman"}
Hubby got POORER, not richer
All Woman, ...
Hubby got POORER, not richer
CHRIS BRODBER 
December 1, 2025
Counsellor, When we got married I understood and was fine with ‘for richer or poorer’ as we both had big dreams and wanted to build together. However,...
{"xml":"xml"}{"allwoman":"All Woman"}
Can this marriage be saved?
All Woman, ...
Can this marriage be saved?
Marie BERBICK-BAILEY 
December 1, 2025
SOMETIMES marriage feels like a toothpaste tube you’ve squeezed dry. Every ounce of patience, love, and effort seems gone. The fights have left scars,...
{"xml":"xml"}{"allwoman":"All Woman"}
Placenta consumption: What modern women need to know
All Woman, ...
Placenta consumption: What modern women need to know
Dr Daryl Daley 
November 30, 2025
ACROSS social media and wellness platforms, one trend continues to gain attention: placenta consumption, also called placentophagy. From placenta smoo...
{"xml":"xml"}{"allwoman":"All Woman", "jamaica-observer":"Jamaica Observer"}
Archives
All Woman
Jamaica Health, Beauty, Weddings &` Motherhood Stories for the Jamaican Woman.
Sections
  • Relationships
  • Features
  • Fashion
  • Health & Fitness
  • Your Rights
  • Parenting
  • Advice
  • Relationships
  • Features
  • Fashion
  • Health & Fitness
  • Your Rights
  • Parenting
  • Advice
Jamaica Observer, © All Rights Reserved