KINGSTON, Jamaica – KFC Jamaica has unveiled reduced prices, with cuts by $5 on select menu items.
KFC franchise holder Restaurants of Jamaica announced the cuts earlier Friday, citing reduced prices for its Big Deal, Meal Deal and Chicken Box combo offerings. It, however, did not share the value of the reductions with the public in the statement.
Checks by OBSERVER ONLINE show that the price of the Big Deal – three pieces of chicken, fries and a drink – dropped to $1,245 from $1,250; the Meal Deal – two pieces of chicken, fries and drink – now costs $930 from $935; and the Chicken Box – one piece of chicken, fries, drink and a biscuit – is now priced at $615, from the previous $620.
Some customers have expressed disappointment with the cuts on social media, believing they should have been steeper.
“KFC is so performative. Put out big notice fi only $5 reduction,” one Twitter user said.
“Five so-so dolla? A joke dis,” another person posted.
ROJ says the price rollback is a result of the recent price cut from its supplier, Jamaica Broilers.
"Although this price cut from Jamaica Broilers was minimal, we welcome this reduction as a step in the right direction and we look forward to more reductions as the global market continues to stabilise," ROJ said adding that it will "continue to monitor the local and global supply developments and will continue sharing benefits of supplier price cuts with our customers."